Welcome To Category Pirates! 🏴☠️
Explore different ways to create your category of one.
Most newsletters are noisy.
That’s because most people are stuck competing in someone else’s game.
Drowning in sameness.
Fighting over market share.
Shouting louder instead of standing out.
Not you.
You’re here to build something so different, the world can’t ignore it.
At Category Pirates, we don’t teach you how to build a better product or beat the competition. (That’s called the “Better” Trap.) Instead, we teach you how to make the competition irrelevant by creating, designing, and owning a new category.
So if you're asking:
“How do I stand out instead of just fit in?”
“How do I create something truly original?”
“How do I make my business or career legendary?”
You're in the right place, and this is your compass.
The Category Design Guide 🏴☠️
To get started, you’ll find everything we’ve published organized into five categories.
Content for new Category Designers
Content to clarify your strategy
Content to grow and scale your category
Content to help you design a legendary career
Content to help you shift how you think and lead
Click into any category to explore mini-books, conversations, and frameworks.
1. Design A Category Of One
Start here if you’re new to category design and need the foundations.
2. Clarify & Validate Your Strategy
Cut through complexity, focus your ideas, and build a different business strategy.
3. Grow Your Category
Get noticed, build trust, and attract the right people—and only them.
4. Design A Legendary Career
Turn your ideas and knowledge into income to build a life that pays to be you.
5. Think “Different” About The World
Expand your mind and sharpen your category lens.
Have A Category Question?
Want to pressure-test your POV? Need help navigating the content?
Founding subscribers get access to the Category Pirates Bot—an on-demand GPT jam partner trained on all our content.
Ask it anything. It’ll point you to the gold!
Dive Into Our Courses
Creator Capitalist – The proven career design system to escape traditional paths. This async course will help you build a career that gives you freedom, leverage, and income on your terms. You’ll get guided exercises, AI prompts, and a map to help you stop trading time for money and become a Creator Capitalist.
Category Design Academy – Master category design with 1:1 mentorship, workshops, and 5 months of category design training in our community. You’ll join entrepreneurs, executives, and creators learning to refine their unique category point of view, attract their Superconsumers, and own new markets.
Check Out Bestselling Category Design Books
Stop playing someone else’s game, and start designing the future.
If you’re tired of:
Competing on price
Trying to “out-market” the competition
Playing small in someone else’s sandbox
Remember: You're not just reading a newsletter.
You're learning to think “different”—and create a category of one.
Arrrrrr,
Category Pirates 🏴☠️
P.S. - If you’re ready to unlock the top-shelf, category design gold…
Our Founding subscription gives you access to the full treasure chest. You’ll get:
Instant access to the Category Pirates Bot to ask questions, get reading recommendations, and jam on your category design work
Full access to the Category Pirates library with 250+ mini-books, audiobooks, and video conversations that share frameworks, tools, and real-world examples from Category Kings and Queens
Weekly Founder-only posts with new category design frameworks, stories, and insights sent straight to your inbox
Access to Founder-only comments, exclusive virtual events, and free copies of our four full-size books
You can click here to sign up or upgrade to a Founding subscription.