Align your company, category, and product

The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design

People have to know what it is before they care who makes it.

Jul 22, 2024 •

Category Pirates 🏴‍☠️

31:26

Simplicity Is Velocity: Why Less Wins When Designing Your Category, Your Products, And Your Languaging

Simplicity is a deliberate choice to create something that is enjoyable for customers, profitable for your business, and more likely to succeed in the…

May 9, 2023

How to apply the magic triangle, with examples from DoorDash and Tesla

See how these Category Kings synchronized product, company, and category design.

Nov 25, 2022 •

Category Pirates 🏴‍☠️

Radical M&A Strategy: The Difference Between Accelerating and Consolidating A Category

Why it's worth paying a premium to own the Category King in the emerging or tangentially relevant category.

Jul 29, 2021 •

Category Pirates 🏴‍☠️

How To DAM The Demand: Redesign Your Category, Take 76% Of The Market, And Leave Your Competition Wondering What Happened

“I thought I wanted X, but maybe what I really need is Y?”

May 13, 2021 •

Category Pirates 🏴‍☠️

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