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Marketing As A Profit Center Part 3: Five Steps To Escape Cost-Center Thinking
The practical and tactical playbook to climb the value ladder.
Jan 30
•
Category Pirates 🏴☠️
10
1
Marketing As A Profit Center Part 2: Why Marketing As A Cost Center Has Got To Go
Marketing got trapped as “communication” instead of “value creation.”
Jan 23
•
Category Pirates 🏴☠️
8
3
Marketing As A Profit Center Part 1: How Tesla Is Using The Rental Car Category As Profit Positive Marketing
Tesla’s new form of marketing drives the core & makes money in it of itself.
Jan 16
•
Category Pirates 🏴☠️
12
1
3
The Agentic CEO: How AI Agents Can Help A 1st Time CEO Become A Legendary CEO
Simplify strategy, drive results, and bend time as an Agentic CEO
Jan 2
•
Category Pirates 🏴☠️
23
4
Stop Teaching, Start Transforming: Meet The AI That Turns Your Ideas Into Life Breakthroughs. Fast.
Your Future Transformation, Unlocked Today.
Dec 12, 2025
•
Category Pirates 🏴☠️
15
2
2
Transformational Books: Why $100 Books, Non-Obvious AI Bundles, & Category Design Are The Keys To Designing The New Business Book Category
Authors! The status quo has got to go.
Nov 28, 2025
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Category Pirates 🏴☠️
20
4
The $100 Book: Why Book Economics Is Broken And How Authors Can Leverage Pricing To Increase The Value Of Their Intellectual Capital
Has anyone in publishing done the math?
Nov 7, 2025
•
Katrina Kirsch
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Category Pirates 🏴☠️
20
13
6
The Agentic Executive: Why The Future Of Work Is Managing AI Agents, Not Just People
How to unlearn and relearn what “effective” looks like in an AI-first world.
Oct 24, 2025
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Category Pirates 🏴☠️
17
1
2
The Trillion-Dollar Future: How To Size Your Category Prize With Superconsumer AI Agents
Spreadsheets look backward, but Supers tell you how high is high.
Oct 10, 2025
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Category Pirates 🏴☠️
14
1
Superconsumer AI Agents: Turn Your Greatest Customers Into AI Agents So You Never Go Astray
Without Superconsumer data, AI will automate mediocrity at scale.
Sep 26, 2025
•
Category Pirates 🏴☠️
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
30
2
7
Lightning Strike Team: How to Build a Powerhouse Marketing Team with Massive Lightning Strike Muscles
If your team doesn’t align, the strike fizzles before it has a chance to ignite.
Sep 12, 2025
•
Category Pirates 🏴☠️
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
17
1
Lightning Strike Playbook (Part 2): How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
You don’t need millions to run a strike that moves the market.
Aug 29, 2025
•
Category Pirates 🏴☠️
17
1
1
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