How To DAM The Demand: Redesign Your Category, Take 76% Of The Market, And Leave Your Competition Wondering What Happened

“I thought I wanted X, but maybe what I really need is Y?”

Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: View the mini-book archive | Listen to another category design jam session | Dive into an audiobook | Enroll in the free Category Accelerator email course