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September 2025

Superconsumer AI Agents
Turn Your Greatest Customers Into AI Agents So You Never Go Astray
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Category Pirates 🏴‍☠️
34:16
Lightning Strike Playbook (Part 2) Audiobook
How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
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Category Pirates 🏴‍☠️
34:59
Lightning Strike Playbook (Part 1) Audiobook
How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
 • 
Category Pirates 🏴‍☠️
33:02
Superconsumer AI Agents: Turn Your Greatest Customers Into AI Agents So You Never Go Astray
Without Superconsumer data, AI will automate mediocrity at scale.
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Category Pirates 🏴‍☠️
 and 
Eddie Yoon
2
How to answer the question: “How much does this cost?”
Why pricing is a Category Design problem (not a sales problem).
 • 
Category Pirates 🏴‍☠️
 and 
Eddie Yoon
2
How To Turn One Big Win Into Repeatable Success With Pablo Gonzalez
What do you do after a big win?
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Category Pirates 🏴‍☠️
2
51:30
How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)
Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.
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Category Pirates 🏴‍☠️
2
3 Audiobooks To Design Your Category And Build Momentum
Your playbook for scaling without burning out.
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Category Pirates 🏴‍☠️
1
Lightning Strike Team: How to Build a Powerhouse Marketing Team with Massive Lightning Strike Muscles
If your team doesn’t align, the strike fizzles before it has a chance to ignite.
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Category Pirates 🏴‍☠️
, 
Christopher Lochhead🏴‍☠️
, 
Eddie Yoon
, and 
Katrina Kirsch
5 questions to pressure-test AI answers before you publish anything
Meet our newest AI agents and see how they push you to uncover your superpower and design exponential outcomes
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Category Pirates 🏴‍☠️
2
50:52
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