Archive - Category Pirates

The Agentic CFO: In The Arena CFOs Design The Future, Tame Free Cash Flow And Maximize Enterprise Value

Stop measuring the past, and start designing the future with AI and agents

Feb 13 • Category Pirates 🏴‍☠️

What happens when you launch a book in public?

Our Lightning Strike strategy for our next book—and how to join it.

Feb 11 • Category Pirates 🏴‍☠️

Thinker's High: Runner's High For Your Mind

52 category design proverbs—each with AI prompts—extracted from 200+ mini-books.

Feb 6 • Category Pirates 🏴‍☠️

20:16

Why uploading more content into AI makes it worse, not better

What we're learning from building AI clones in our first cohort.

Feb 5 • Category Pirates 🏴‍☠️

January 2026

Marketing As A Profit Center Part 3: Five Steps To Escape Cost-Center Thinking

The practical and tactical playbook to climb the value ladder.

Jan 30 • Category Pirates 🏴‍☠️

Why your team still doesn't "get" category design (and how to fix it)

Hint: the answer isn't more reading assignments.

Jan 28 • Category Pirates 🏴‍☠️

1:28

Marketing As A Profit Center Part 2: Why Marketing As A Cost Center Has Got To Go

Marketing got trapped as “communication” instead of “value creation.”

Jan 23 • Category Pirates 🏴‍☠️

[REPLAY] How to turn your intellectual capital into an AI agent

Watch the AMA replay—plus an opportunity to build yours with Pirate Jack.

Jan 21 • Category Pirates 🏴‍☠️

1:26:57

Marketing As A Profit Center Part 1: How Tesla Is Using The Rental Car Category As Profit Positive Marketing

Tesla’s new form of marketing drives the core & makes money in it of itself.

Jan 16 • Category Pirates 🏴‍☠️

How to multiply leverage without multiplying headcount

How to become an Agentic CEO

Jan 14 • Category Pirates 🏴‍☠️

Thinker's High: A Year Of Category Pirates Proverbs To Design The Future You Want

Our new book is officially available.

Jan 12 • Category Pirates 🏴‍☠️

The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It)

Dear Friend, Subscriber, and Category Pirate,

Jan 9 • Category Pirates 🏴‍☠️

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts