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The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design
People have to know what it is before they care who makes it.
Jul 22
•
Category Pirates 🏴☠️
22
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The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design
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1
31:26
Category Science Collection: 3 Audiobooks to Help You Spot the Future Before It Arrives
Become a future-creating, opportunity-spotting Category Scientist.
Jul 15
•
Category Pirates 🏴☠️
8
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Category Science Collection: 3 Audiobooks to Help You Spot the Future Before It Arrives
www.categorypirates.news
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6
Crossing The Chasm With Category Science Audiobook
7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
Jul 11
•
Category Pirates 🏴☠️
2
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Crossing The Chasm With Category Science Audiobook
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45:07
Category Science 101 Audiobook
How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
Jul 11
•
Category Pirates 🏴☠️
2
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Category Science 101 Audiobook
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40:24
Sizing The Category Prize Audiobook
How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential
Jul 11
•
Category Pirates 🏴☠️
2
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Sizing The Category Prize Audiobook
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35:52
A New Category of American Dream
The most desirable forms of freedom and agency no longer require your physical presence in Analog America.
Jul 4
•
Category Pirates 🏴☠️
18
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A New Category of American Dream
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12
5 steps to sell without selling
The only way to develop “No-Sell” Sell swagger is to start doing it.
Jul 1
•
Category Pirates 🏴☠️
10
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5 steps to sell without selling
www.categorypirates.news
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June 2024
The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught
Simplicity scales. Complexity fails.
Jun 24
•
Category Pirates 🏴☠️
20
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The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught
www.categorypirates.news
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5
The Big Strategy Lie Audiobook
Why Strategy Is Not As Complex, Hard, Or Intellectual As You Think
Jun 24
•
Category Pirates 🏴☠️
1
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The Big Strategy Lie Audiobook
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29:27
Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence
What Apple and Tim Cook just did was absolutely brilliant.
Jun 17
•
Category Pirates 🏴☠️
24
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Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence
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2
25:10
How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy
The odds of getting a Monkey See, Monkey Do strategy are high.
Jun 10
•
Category Pirates 🏴☠️
20
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How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy
www.categorypirates.news
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5
Category Pirates Plunge Into AI: Behind The Scenes Sneak Peek
Today, we're releasing 5 mini-books as AI audiobooks.
Jun 3
•
Category Pirates 🏴☠️
14
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Category Pirates Plunge Into AI: Behind The Scenes Sneak Peek
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6
1:01:00
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