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Be Clear, Not Clever: How To Create Straightforward Languaging & Drive Results
Don't choke on your own complexity.
Nov 22
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Category Pirates π΄ββ οΈ
16
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Category Pirates
Be Clear, Not Clever: How To Create Straightforward Languaging & Drive Results
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2
46:32
What "The Innovator's Dilemma" Misses, And Why It Can Be Dangerous For Your Business
Legendary businesses donβt disrupt themselves.
Oct 1
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Category Pirates π΄ββ οΈ
19
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Category Pirates
What "The Innovator's Dilemma" Misses, And Why It Can Be Dangerous For Your Business
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15
46:39
Simplicity Is Velocity: The One-Sentence Strategy
Great businesses are incredibly simple.
Sep 9
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Category Pirates π΄ββ οΈ
32
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Simplicity Is Velocity: The One-Sentence Strategy
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4
8:20
Celebrating 2 Years of Snow Leopard! βοΈ
How legendary writers, creators, and entrepreneurs create a category of one.
Aug 12
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Category Pirates π΄ββ οΈ
Β andΒ
Joe Pine
21
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Category Pirates
Celebrating 2 Years of Snow Leopard! βοΈ
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7
28:31
The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design
People have to know what it is before they care who makes it.
Jul 22
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Category Pirates π΄ββ οΈ
29
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Category Pirates
The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design
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1
31:26
Appleβs Strategic Mastery: Unpacking the Category of Personal Intelligence
What Apple and Tim Cook just did was absolutely brilliant.
Jun 17
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Category Pirates π΄ββ οΈ
25
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Category Pirates
Appleβs Strategic Mastery: Unpacking the Category of Personal Intelligence
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2
25:10
The Heroβs Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys
As the Mentor for this journey, you must make the adventure meaningful to the hero.
May 27
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Category Pirates π΄ββ οΈ
27
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Category Pirates
The Heroβs Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys
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2
38:48
What Apple's $110 Billion Stock Buy-Back Means For The Category Queen
The winds are a-changin'...
May 6
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Category Pirates π΄ββ οΈ
18
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Category Pirates
What Apple's $110 Billion Stock Buy-Back Means For The Category Queen
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5
17:53
Escape The Annual Strategy Planning Trap With Strategy Therapy
Facing the pain upfront makes the entire strategy planning process go faster, smoother, and easier.
Jan 22
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Category Pirates π΄ββ οΈ
32
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Escape The Annual Strategy Planning Trap With Strategy Therapy
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7
16:23
Where Is Consumer Spending Heading?
Watch now (17 mins) | Category insights on the future of retail and delivery.
Sep 18, 2023
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Category Pirates π΄ββ οΈ
39
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Category Pirates
Where Is Consumer Spending Heading?
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17:11
Is Twitter's Rebrand to X a Category Design Play?
What everyone is missing about the strategy and opportunity.
Jul 31, 2023
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Category Pirates π΄ββ οΈ
22
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Category Pirates
Is Twitter's Rebrand to X a Category Design Play?
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10
16:05
How to Differentiate the Old vs New Category, Without Comparing
What to keep in mind when leveraging a FROTO.
Jul 19, 2023
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Category Pirates π΄ββ οΈ
24
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Category Pirates
How to Differentiate the Old vs New Category, Without Comparing
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10
7:14
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