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Preview

State Of The (Super)Consumer: What "Dirty" Data Tells Us About 2025 & The Next Big Categories

Confidence is down. Opportunity is up.

Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: Dive into an audiobook | Listen to a category design jam session | Enroll in the free Strategy Sprint email course

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