Arrrrr! 🏴☠️ Welcome to a free edition of Category Pirates. Each month, we publish mini-books and conversations that share radically different ideas to help you design and dominate new categories. Thank you for reading, and of course, forward this to any friends you think need to hop aboard the Pirate ship.
Dear Friend, Subscriber, and Category Pirate,
“What’s your superpower?”
It’s one of the most important—and most difficult—questions you’ll ever answer.
Because here’s a truth:
Your greatest value isn’t in the skills on your resume.
It’s in the problems people already come to you to solve—even if you don’t see them yet.
Yesterday, we hosted the Discover Your Superpower workshop and invited you all to join the conversation. What followed was an unfiltered breakdown of how to figure out what makes you different—so you can design a career around it.
This is for anyone who:
Feels like they’ve outgrown their current role (but don’t know what’s next)
Knows they’re good at something (but can’t clearly articulate what or why)
Wants to build a career they own—not one that owns them
Inside, we share the Superpower Map framework, walk through real examples of our own (and others) Superpowers, and explain why AI is making your different more valuable than ever.
“Ask what people say about you when you’re not in the room. That’s your Reputation Sapital—and it points straight to your Superpower.” - Pirate Christopher
Here’s how to navigate the conversation:
00:00 – What is a Superpower? The one question we hear most often—and why answering it unlocks your dream career. See why your genius often hides in the outcomes you create for others (not your job title).
05:00 – Reputation Capital & The Superman Trap: Get a breakdown of why your passion might be misleading you.
08:43 – The Superpower Map: Introducing the framework that ties together your outcomes, problems, Superconsumers, and POV.
09:49 – The Keurig Story: Pirate Eddie shares a career-defining moment—and the POV that got him through a public fight with Wall Street.
17:10 – The Rise of AI and the Death of Knowledge Work: Why the real edge in your career is becoming a Creator, not a regurgitator.
22:03 – Facts, Faith, Fortitude: What it actually takes to do this work—and why emotional courage is the biggest unlock.
25:22 – Lydia Flocchini’s Superpower Path: Lydia shares a real-time reflection on discovering her Superpower—and how it has transformed her business. As she says, “Discovering your superpower is emotional. It takes introspection, humility, and the courage to hear what’s true.”
38:27 – What To Do If You’re Just Starting Out: Pirate Katrina shares her early career journey and how to navigate the “try everything” phase.
44:55 – The Superpower Statement Formula: A practical structure to translate your magic into one sentence that sells.
51:29 – The Story of Holley Miller: How one pirate quadrupled a company, got caught in a bidding war, and realized she was building someone else’s dream.
55:25 – Does Everyone Really Have a Superpower? Why we believe this is true—and why your job is to find it before someone else defines it for you.
1:05:14 – When Category Design Isn’t the Right Growth Path: Pirate Christopher’s unfiltered take on why better is a trap and different always wins.
Workshop Q&A Highlights:
Here are just a few of the questions we answered live:
Is there a formula to define my Superpower?
What if I’ve never achieved a “quantifiable” outcome?
What exactly do I ask someone to uncover my superpower?
How do I use AI to amplify my difference, not just my efficiency?
What’s the risk of being a category creator—and why take it anyway?
This is about radical self-discovery and real-world application.
Have a question we didn’t answer? Add it in a comment below.
And if you haven’t read this mini-book yet, we recommend diving in:
Arrrrrr,
Category Pirates 🏴☠️
P.S. - Want help turning your Superpower into a career that pays you to be you?
That’s what our Creator Capitalist course is for. It’s not another skills course. It’s a career design system to transform from Knowledge Worker to Creator Capitalist.
You’ll discover your Superpower.
Learn how to connect it to making a difference.
And build offers that make your uniqueness valuable.
We’re live now, and you can join us here.
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