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The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design

People have to know what it is before they care who makes it.
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Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: View the mini-book archive | Listen to another category design jam session | Dive into an audiobook | Enroll in the free Category Accelerator email course

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