Category Pirates

Category Pirates

Home
Start Here
Mini-Books
Conversations
Founder's Deck
Audiobooks
Creator Capitalist
About

Language your POV to frame, name, and claim your category

Be Clear, Not Clever: How To Create Straightforward Languaging & Drive Results
Don't choke on your own complexity.
 • 
Category Pirates 🏴‍☠️
4
46:32
How 3 Category Kings Of Coffee Used Languaging To Claim Their Niche
See examples of the specific category, niche, POV, and messaging.
 • 
Category Pirates 🏴‍☠️
10
3 Ways To Create A Unique POV, And How Spot People Peddling A Fake One
When you're designing a new category, it becomes part of your identity.
 • 
Category Pirates 🏴‍☠️
3
Your “Personal Brand” Won’t Make A Difference In The World (Here's What To Do Instead)
A “personal brand” is only as consequential as the category you own.
 • 
Category Pirates 🏴‍☠️
5
Category Design Tip: Use Languaging To Get Your Ideas To STICK
How you can teach others to think by the words you use.
 • 
Category Pirates 🏴‍☠️
The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was
Thinking about thinking is the most important kind of thinking.
 • 
Category Pirates 🏴‍☠️
15
Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories (Part 2)
Most writers spend their entire careers thinking in the context of “better.”
 • 
Category Pirates 🏴‍☠️
4
Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories (Part 1)
Languaging is about creating distinctions between old and new, same and different.
 • 
Category Pirates 🏴‍☠️
5
© 2025 Category Pirates
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture