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Language your POV to frame, name, and claim your category

Be Clear, Not Clever: How To Create Straightforward Languaging & Drive Results
Don't choke on your own complexity.
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Category Pirates 🏴‍☠️
4
46:32
How 3 Category Kings of coffee used Languaging to claim their niche
See examples of the specific category, niche, POV, and messaging.
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Category Pirates 🏴‍☠️
10
3 ways to create a unique POV, and how spot people peddling a fake one
When you're designing a new category, it becomes part of your identity.
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Category Pirates 🏴‍☠️
3
Your “personal brand” won’t make a difference in the world (here's what to do instead)
A “personal brand” is only as consequential as the category you own.
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Category Pirates 🏴‍☠️
5
How to use Languaging to get your ideas to STICK
Teach others to think by the words you use.
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Category Pirates 🏴‍☠️
The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was
Thinking about thinking is the most important kind of thinking.
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Category Pirates 🏴‍☠️
15
Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories (Part 2)
Most writers spend their entire careers thinking in the context of “better.”
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Category Pirates 🏴‍☠️
4
Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories (Part 1)
Languaging is about creating distinctions between old and new, same and different.
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Category Pirates 🏴‍☠️
5
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