10 AI prompts to create a powerful and compelling POV

Design your category POV on purpose.

This is a 🏴‍☠️ Founding Members–Only 🏴‍☠️ post. Founding Members get access to the Pirate Eddie Bot to ask category design questions, the full Category Pirates library with 150+ mini-books, and more. See the Founders Deck here.

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Dear Friend, Subscriber, and Category Pirate,

Most founders, creators, and entrepreneurs think they have a Point of View (POV).

But what they actually have is:

• A tagline

• A slogan

• A vibe

A category POV isn’t decoration, branding, or poetic word choice.

A POV is the operating system of a category.

It’s the set of beliefs that bends the world in your direction. It’s the story that makes demand chase you, instead of you chasing demand. It’s the lens through which people understand what the hell your “new and different thing” even is and why they should care.

This is why Category Designers obsess over POV.

Because POV is how you reject the premise, quit the old game, and create a new one.

In this post, you’ll see what it means to refine your POV. You’ll get an example of a Category Design Academy member working through the POV for his category. And you’ll also get several simple (and powerful) AI prompts you can use to collapse months of POV confusion into hours of clarity.

(If you haven’t read this mini-book yet, check it out before diving in.)

The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was

What Is A POV?

A POV is a belief system that includes:

1. The Non-Obvious problem you’re naming

2. The enemy causing the damage

3. The new future you’re evangelizing

4. The path that gets people there

5. The Languaging that makes all of the above sticky, repeatable, and spreadable

A POV is how you name the Existing Market Trap, reframe the game, redefine success, and give your Superconsumers a narrative they can repeat.

Most importantly, a POV makes the old world look obsolete.

Let’s look at an example.

Markham Rollins: Retirement Transformed

Markham and Jody Rollins have a clear mission: Help retirees design their second act.

But their earliest POV drafts lived in the head, not the gut:

“Retirement Drift is a collapse of rhythm, community, and purpose.”

That’s not wrong, it’s just a bit clinical. There’s no blood. No stakes. And no emotional voltage.

Then, Markham joined the Category Design Academy and started jamming with us. He explained his POV, and we pressure tested it. He jammed with AI, and we shared feedback.

Here’s where he landed:

“Retirement Drift isn’t a quirk. It’s theft. Rhythm collapses, friends thin out, and purpose leaks away until whole years blur into a beige fog. You wake up and think, ‘I’m not needed anymore.’ Days melt together. You feel guilty you’re not happier.”

Now that’s a POV.

Markham realized Retirement Drift isn’t passive. It’s decay engineered by a set of cultural lies:

• “Work was the problem.”

• “More free time will fix you.”

• “Slowing down equals healing.”

Those lies became the enemy that hits us with unavoidable stakes:

“Ignore it, and the slide accelerates. Bodies fray. Marriages hollow out. Curiosity calcifies. The person you promised you’d become after work never shows up.”

This is what happens when someone stops describing a market and starts creating a new one. Markham didn’t nail his POV on the first draft. He jammed with us in the Academy, and he jammed alone with AI by feeding it drafts, asking tough questions, and forcing it to sharpen the category Languaging.

He stopped forecasting a “better retirement.”

He started backcasting a different identity FROM “Retired” TO “Rediscovered Contributor.”

Just like:

• Airbnb moves people from Tourists to Live There travelers.

• Salesforce moves people from software owners to cloud operators.

• Markham and Jody move people from Retired to Rediscovered Contributors.

The category = the system.

The identity = the shift the system produces.

The a-ha: POVs don’t appear out of thin air.

POVs are designed.

The simplest way to create one is to use AI the way Category Designers do—as a co-founder that helps shape your thinking, refine your drafts, refine your Languaging, and design your future.

Now, it’s your turn.

10 AI Prompts To Sharpen Your POV

Whether you’re training your own AI Agent or using the Pirate Eddie bot, use these prompts when feeding it your POV drafts, transcripts, notes, and iterations.

These help the AI learn how you think, not just what you write.

1. Expose The Non-Obvious Problem