Identify the problem only you can solve

The Problem Is Your Problem: 5 Mistakes Aspiring Category Designers Make When Answering “What Problem Do I Solve?”

Get the problem right, and the rest comes easy.

Jul 29, 2024 •

Category Pirates 🏴‍☠️

Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

Do you "eat your own dog food?"

Feb 12, 2022 •

Category Pirates 🏴‍☠️

Missionaries vs Mercenaries: Are You Competing Or Are You Creating?

Cirque du Soleil is the opposite of “the circus, reinvented.”

Oct 6, 2021 •

Category Pirates 🏴‍☠️

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