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Identify the problem only you can solve
You have a category superpower. Here’s how to see it
4 steps to unlock what makes you different.
Nov 5, 2025
•
Category Pirates 🏴☠️
18
Why Naming Invisible Pain Turned Melissa Andrews Into A Category-Of-One
How the right language shrinks sales cycles, opens new markets, and makes your business the only.
Oct 3, 2025
•
Category Pirates 🏴☠️
14
5
3
42:23
5 questions to pressure-test AI answers before you publish anything
Meet our newest AI agents and see how they push you to uncover your superpower and design exponential outcomes
Sep 10, 2025
•
Category Pirates 🏴☠️
6
2
50:52
No Resume Required: How Nick Bennett Made The Job Hunt Irrelevant
Four strategic shifts to find signal and scale as a solopreneur.
Aug 8, 2025
•
Category Pirates 🏴☠️
and
Nick Bennett
17
1
2
53:04
The Problem Is Your Problem: 5 Mistakes Aspiring Category Designers Make When Answering “What Problem Do I Solve?”
Get the problem right, and the rest comes easy.
Jul 29, 2024
•
Category Pirates 🏴☠️
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
33
12
3
Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
Do you "eat your own dog food?"
Feb 12, 2022
•
Category Pirates 🏴☠️
28
2
1
Missionaries vs Mercenaries: Are You Competing Or Are You Creating?
Cirque du Soleil is the opposite of “the circus, reinvented.”
Oct 6, 2021
•
Category Pirates 🏴☠️
28
3
2
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