Identify the problem only you can solve

You have a category superpower. Here’s how to see it

4 steps to unlock what makes you different.

Nov 5, 2025 • Category Pirates 🏴‍☠️

Why Naming Invisible Pain Turned Melissa Andrews Into A Category-Of-One

How the right language shrinks sales cycles, opens new markets, and makes your business the only.

Oct 3, 2025 • Category Pirates 🏴‍☠️

42:23

5 questions to pressure-test AI answers before you publish anything

Meet our newest AI agents and see how they push you to uncover your superpower and design exponential outcomes

Sep 10, 2025 • Category Pirates 🏴‍☠️

50:52

No Resume Required: How Nick Bennett Made The Job Hunt Irrelevant

Four strategic shifts to find signal and scale as a solopreneur.

Aug 8, 2025 • Category Pirates 🏴‍☠️ and Nick Bennett

53:04

The Problem Is Your Problem: 5 Mistakes Aspiring Category Designers Make When Answering “What Problem Do I Solve?”

Get the problem right, and the rest comes easy.

Jul 29, 2024 • Category Pirates 🏴‍☠️, Christopher Lochhead🏴‍☠️, and Eddie Yoon

Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

Do you "eat your own dog food?"

Feb 12, 2022 • Category Pirates 🏴‍☠️

Missionaries vs Mercenaries: Are You Competing Or Are You Creating?

Cirque du Soleil is the opposite of “the circus, reinvented.”

Oct 6, 2021 • Category Pirates 🏴‍☠️

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