Figure out if you’re on the wrong path (before it costs you)

The Innovator's Solution: The 5-Stage Strategy Framework For How Incumbents Survive & Thrive [Part II]

Category Design has a clear playbook and prescription to grow.

Oct 15, 2024 • Category Pirates 🏴‍☠️

The Innovator's Delusion: 4 Assumptions That Make "The Innovator’s Dilemma" Dangerous & What To Do Instead [Part I]

Successful companies today don’t win by “disrupting” themselves.

Oct 7, 2024 • Category Pirates 🏴‍☠️

Competition Derangement Syndrome: How Competition Ends High-Potential Companies & How To Cure It With Strategy Therapy

Your biggest competition is thinking you have competition.

Apr 14, 2024 • Category Pirates 🏴‍☠️, Christopher Lochhead🏴‍☠️, Eddie Yoon, and Katrina Kirsch

A Pirate’s Guide To A Legendary IPO: How To Write An S-1 That Tells A Story Of A DIFFERENT Future

It takes courage to be DIFFERENT.

Aug 20, 2021 • Category Pirates 🏴‍☠️

Investing Through A Category Lens: Are You Creating Or Capturing Value?

There’s a reason why Venture Capital funds tend to yield the highest return on investment.

Aug 6, 2021 • Category Pirates 🏴‍☠️

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