Investing Through A Category Lens: Are You Creating Or Capturing Value?

There’s a reason why Venture Capital funds tend to yield the highest return on investment.

Dear Friend, Subscriber, and Category Pirate,

Last week, we wrote about the differences between accelerating and consolidating a category when it comes to M&A—and how, if you’re going to consolidate your position within a category, make sure it’s a category that’s growing, not shrinking.

This week, we’re going to take things a step further and break down …