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The Power Of Human Judgement: What CEOs Keep Missing About AI (From A Chief Talent Officer)
HR's greatest power is judgment, and AI just made it scalable.
Oct 17
•
Category Pirates 🏴☠️
4
2
1:05:17
5 steps to design your category for Conversational Commerce
The future of buying isn’t on Amazon—it’s inside your AI chat.
Oct 8
•
Category Pirates 🏴☠️
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
12
20:59
Why Naming Invisible Pain Turned Melissa Andrews Into A Category-Of-One
How the right language shrinks sales cycles, opens new markets, and makes your business the only.
Oct 3
•
Category Pirates 🏴☠️
13
5
3
42:23
Lightning Strike Team: How to Build a Powerhouse Marketing Team with Massive Lightning Strike Muscles
If your team doesn’t align, the strike fizzles before it has a chance to ignite.
Sep 12
•
Category Pirates 🏴☠️
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
17
1
Movements, Not Marketing: How To Design Strikes That Write Your Category Story
DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.
Sep 5
•
Category Pirates 🏴☠️
7
55:53
No Resume Required: How Nick Bennett Made The Job Hunt Irrelevant
Four strategic shifts to find signal and scale as a solopreneur.
Aug 8
•
Category Pirates 🏴☠️
and
Nick Bennett
16
1
2
53:04
How DUDE Wipes Flushed The Competition And Became A $219M Category King
Category Kings don’t fight for shelf space—they create the aisle.
May 2
•
Category Pirates 🏴☠️
10
2
1
47:15
Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence
What Apple and Tim Cook just did was absolutely brilliant.
Jun 17, 2024
•
Category Pirates 🏴☠️
25
2
3
25:10
What Apple's $110 Billion Stock Buy-Back Means For The Category Queen
The winds are a-changin'...
May 6, 2024
•
Category Pirates 🏴☠️
18
5
2
17:53
How to apply the magic triangle, with examples from DoorDash and Tesla
See how these Category Kings synchronized product, company, and category design.
Nov 25, 2022
•
Category Pirates 🏴☠️
24
2
The simple framework Netflix, Stitch Fix, and Vinebox used to claim their categories
You can teach others to think by the words you use with them.
Nov 1, 2022
•
Category Pirates 🏴☠️
20
4
The Next 10 Years For Netflix: How The Streaming Giant Can Create The Next Giant Film Category
Why gaming is not Netflix's next big category opportunity.
Dec 3, 2021
•
Category Pirates 🏴☠️
8
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