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Lightning Strike Team: How to Build a Powerhouse Marketing Team with Massive Lightning Strike Muscles
If your team doesn’t align, the strike fizzles before it has a chance to ignite.
Sep 12
•
Category Pirates 🏴☠️
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
17
Movements, Not Marketing: How To Design Strikes That Write Your Category Story
DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.
Sep 5
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Category Pirates 🏴☠️
6
55:53
No Resume Required: How Nick Bennett Made The Job Hunt Irrelevant
Four strategic shifts to find signal and scale as a solopreneur.
Aug 8
•
Category Pirates 🏴☠️
and
Nick Bennett
15
1
53:04
How DUDE Wipes Flushed The Competition And Became A $219M Category King
Category Kings don’t fight for shelf space—they create the aisle.
May 2
•
Category Pirates 🏴☠️
10
2
47:15
Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence
What Apple and Tim Cook just did was absolutely brilliant.
Jun 17, 2024
•
Category Pirates 🏴☠️
25
2
25:10
What Apple's $110 Billion Stock Buy-Back Means For The Category Queen
The winds are a-changin'...
May 6, 2024
•
Category Pirates 🏴☠️
18
5
17:53
How to apply the magic triangle, with examples from DoorDash and Tesla
See how these Category Kings synchronized product, company, and category design.
Nov 25, 2022
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Category Pirates 🏴☠️
24
2
The simple framework Netflix, Stitch Fix, and Vinebox used to claim their categories
You can teach others to think by the words you use with them.
Nov 1, 2022
•
Category Pirates 🏴☠️
20
4
The Next 10 Years For Netflix: How The Streaming Giant Can Create The Next Giant Film Category
Why gaming is not Netflix's next big category opportunity.
Dec 3, 2021
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Category Pirates 🏴☠️
8
The Meta Problem: Will Facebook’s New Category & Brand Work?
Facebook and Zuck say they want to create a new category of human connection. But they have demonstrated over the years they don't truly understand…
Nov 5, 2021
•
Category Pirates 🏴☠️
16
9
The “Ism Schism”: Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)
Everything is, the way it is, because somebody changed the way it was.
May 27, 2021
•
Category Pirates 🏴☠️
7
3
The Problem With Platforms: How Direct-To-Creator Is Redesigning Legacy Media & Social Media At The Same Time
If you win when your ecosystem loses, you are not long for this world.
May 20, 2021
•
Category Pirates 🏴☠️
36
5
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