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How DUDE Wipes Flushed The Competition And Became A $219M Category King

Category Kings don’t fight for shelf space—they create the aisle.

Welcome to Creator Capitalist Conversations, a mini-series spotlighting real-life legends who have rejected traditional career paths and built lives around what makes them different.

In these episodes, you’ll learn:

  • How each guest walked away from “success” as defined by others and started designing a career of their own

  • The mindset shifts, hard decisions, and capital-building moves that turned their “different” into leverage

  • Tactical frameworks, earned secrets, and uncommon strategies for creating a life no job can offer you

These are stories of people who didn’t wait to get picked. They picked themselves—and started building careers that pay them to be radically them.

Because the best way to become a Creator Capitalist…

…is to study the ones who’ve already leaped.

ARRRRRRRRR!!!!!


Dear Friend, Subscriber, and Category Pirate,

You think you know the story of DUDE Wipes.

A few clever bros. A funny name. A Shark Tank cameo. Some viral toilet humor.

But that’s just the trailer.

The real story? DUDE Wipes didn’t just launch a better product. They created a new category—by Languaging a taboo, reframing the problem, and building Creator Capital.

That’s why they don’t just sell wipes.

They own the conversation.

When you own the category, you don’t fight for market share—you build capital no one else can access.

In this episode of the Creator Capitalist series, DUDE Wipes co-founders Sean Riley, Ryan Meegan, and Jeff Klimkowski open the kimono (and maybe the bathroom door) on:

  • How walking away from career safety created a business no one could copy

  • The unspoken problem no one dared to name—and how they made it impossible to ignore

  • Why their “weird” wasn’t a weakness—it became the foundation of their four capitals

This isn't a story about wipes.

It’s a story about walking away from safety and designing a future nobody else could build for you.

Here’s what's waiting for you inside:

  • 00:45 — “If We Played Their Game, We’d Lose”: How the DUDEs dominated by reframing the problem, creating new demand, and owning a category no one saw coming

  • 03:12 — From Investment Banking to Butt Wipes: Jeff walked away from $1M in deferred comp. Ryan left the family business. Sean followed a gut instinct and jumped first. Together, they didn’t just quit jobs—they designed a business no one could copy

  • 23:15 — How Humor Became a Strategic Weapon: DUDE Wipes was never just funny—it was intentional. Learn how they led with bold, bathroom humor and why laughing your ass off is a growth strategy

  • 33:36 — Why More Products = Less Power: They chased body wash, deodorant, and everything else—until they realized category kings don’t diversify, they dominate. Cutting the noise created more opportunities than chasing them ever could

  • 44:00 — Angry Butt Syndrome = $219M: DUDE Wipes didn’t sell wipes. They made a problem famous—and built exponential demand by owning the conversation

If you're serious about turning your weird into wealth and building Creator Capital that compounds, this one’s a must-listen.

To connect with DUDE Wipes

Arrrrrr,

Category Pirates 🏴‍☠️

Eddie Yoon

Christopher Lochhead

Katrina Kirsch

P.S. — The Dudes didn’t pitch a better wipe. They built a different category.

Sean, Ryan, and Jeff didn’t wait for permission. They bet on what made them weird.

If you’re ready to stop competing in a system you didn’t design—and start building something no one can copy...

The Creator Capitalist course shows you how.

Find your superpower. Turn it into capital. Get paid to be you.

Ready to wipe the rules? Join the waitlist here.