What is Category Design (and why it matters)

The Engineer’s Dilemma: Are you solution looking for a problem?

Jun 1 •

Category Pirates 🏴‍☠️

A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business

Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.

Jan 23, 2023 •

Category Pirates 🏴‍☠️

The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea

"Category Design is too expensive."

Feb 28, 2022 •

Category Pirates 🏴‍☠️

The Magic Triangle: Why Category Design Is The Single Point Of Failure

No category, no meaningful company.

Apr 22, 2021 •

Category Pirates 🏴‍☠️

The Business Case For Becoming A Category Creator (And Why Most People Ignore It)

Take Xerox, for example.

Feb 4, 2021 •

Category Pirates 🏴‍☠️

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