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What is Category Design (and why it matters)

The Engineer’s Dilemma
Are you solution looking for a problem?
Jun 1 • 
Category Pirates 🏴‍☠️
13
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
Jan 23, 2023 • 
Category Pirates 🏴‍☠️
182
11
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
"Category Design is too expensive."
Feb 28, 2022 • 
Category Pirates 🏴‍☠️
25
6
The Magic Triangle: Why Category Design Is The Single Point Of Failure
No category, no meaningful company.
Apr 22, 2021 • 
Category Pirates 🏴‍☠️
35
5
The Business Case For Becoming A Category Creator (And Why Most People Ignore It)
Take Xerox, for example.
Feb 4, 2021 • 
Category Pirates 🏴‍☠️
48
5
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