Understand and serve your Superconsumers

The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys

As the Mentor for this journey, you must make the adventure meaningful to the hero.

May 27, 2024 •

Category Pirates 🏴‍☠️

38:48

The “No-Sell” Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them

It's about conversations, not conversions.

Dec 4, 2023 •

Category Pirates 🏴‍☠️

Why All Category Kings Build For A Small, Weird Bunch Of People

Your Superconsumers can help point to breakthrough ideas hiding in plain sight.

Nov 9, 2022 •

Category Pirates 🏴‍☠️

How To Leverage Superconsumers To Accelerate Your Data Flywheel And Uncover Opportunities

Without your Supers, you are just another company churning & burning away.

Oct 7, 2022 •

Category Pirates 🏴‍☠️

Microsoft Office’s Legendary Data Flywheel: Why A Superconsumer Of 1 Category Is Also A Superconsumer Of 9

Here's your treasure map.

Jun 3, 2021 •

Category Pirates 🏴‍☠️

How To Leverage Superconsumers For Growth & Category Creation: What Every Business Can Learn From Southwest Airlines

A Superconsumer of 1 category is a Superconsumer of 9 others.

Apr 28, 2021 •

Category Pirates 🏴‍☠️

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