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Transformational Books: Why $100 Books, Non-Obvious AI Bundles, & Category Design Are The Keys To Designing The New Business Book Category
Authors! The status quo has got to go.
Nov 28, 2025
•
Category Pirates 🏴☠️
20
4
How To Fix Fake Growth And Build A Profitable Business With Thomas Parrott
Contribution margin decides which companies fail, and which become profitable.
Nov 14, 2025
•
Category Pirates 🏴☠️
,
Eddie Yoon
,
Katrina Kirsch
, and
Christopher Lochhead🏴☠️
4
1
1:07:47
How to size your category’s trillion-dollar future
Find the elasticity, hidden demand, and TAM leaps that 10x your market.
Oct 15, 2025
•
Category Pirates 🏴☠️
5
15:28
The Trillion-Dollar Future: How To Size Your Category Prize With Superconsumer AI Agents
Spreadsheets look backward, but Supers tell you how high is high.
Oct 10, 2025
•
Category Pirates 🏴☠️
14
1
Superconsumer AI Agents: Turn Your Greatest Customers Into AI Agents So You Never Go Astray
Without Superconsumer data, AI will automate mediocrity at scale.
Sep 26, 2025
•
Category Pirates 🏴☠️
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
30
2
7
How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)
Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.
Sep 17, 2025
•
Category Pirates 🏴☠️
15
4
2
The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys
As the Mentor for this journey, you must make the adventure meaningful to the hero.
May 27, 2024
•
Category Pirates 🏴☠️
31
2
2
38:48
The “No-Sell” Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them
It's about conversations, not conversions.
Dec 4, 2023
•
Category Pirates 🏴☠️
,
Katrina Kirsch
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
58
10
7
Why all Category Kings build for a small, weird bunch of people
Your Superconsumers can help point to breakthrough ideas hiding in plain sight.
Nov 9, 2022
•
Category Pirates 🏴☠️
19
7
How to leverage Superconsumers to accelerate your data flywheel and uncover opportunities
Without your Supers, you are just another company churning & burning away.
Oct 7, 2022
•
Category Pirates 🏴☠️
14
4
1
Microsoft Office’s Legendary Data Flywheel: Why A Superconsumer Of 1 Category Is Also A Superconsumer Of 9
Here's your treasure map.
Jun 3, 2021
•
Category Pirates 🏴☠️
27
4
2
How To Leverage Superconsumers For Growth & Category Creation: What Every Business Can Learn From Southwest Airlines
A Superconsumer of 1 category is a Superconsumer of 9 others.
Apr 28, 2021
•
Category Pirates 🏴☠️
27
3
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