Category Pirates

Category Pirates

Home
Mini-Books
Conversations
Founder's Deck
Audiobooks
Creator Capitalist
About

Understand and serve your Superconsumers

Superconsumer AI Agents: Turn Your Greatest Customers Into AI Agents So You Never Go Astray
Without Superconsumer data, AI will automate mediocrity at scale.
 • 
Category Pirates 🏴‍☠️
 and 
Eddie Yoon
2
How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)
Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.
 • 
Category Pirates 🏴‍☠️
2
The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys
As the Mentor for this journey, you must make the adventure meaningful to the hero.
 • 
Category Pirates 🏴‍☠️
2
38:48
The “No-Sell” Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them
It's about conversations, not conversions.
 • 
Category Pirates 🏴‍☠️
10
Why all Category Kings build for a small, weird bunch of people
Your Superconsumers can help point to breakthrough ideas hiding in plain sight.
 • 
Category Pirates 🏴‍☠️
7
How to leverage Superconsumers to accelerate your data flywheel and uncover opportunities
Without your Supers, you are just another company churning & burning away.
 • 
Category Pirates 🏴‍☠️
4
Microsoft Office’s Legendary Data Flywheel: Why A Superconsumer Of 1 Category Is Also A Superconsumer Of 9
Here's your treasure map.
 • 
Category Pirates 🏴‍☠️
4
How To Leverage Superconsumers For Growth & Category Creation: What Every Business Can Learn From Southwest Airlines
A Superconsumer of 1 category is a Superconsumer of 9 others.
 • 
Category Pirates 🏴‍☠️
3
© 2025 Category Pirates
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture