How to leverage Superconsumers to accelerate your data flywheel and uncover opportunities
Without your Supers, you are just another company churning & burning away.
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Dear Friend, Subscriber, and Category Pirate,
This founder’s post is about finding your category’s Superconsumers and leveraging the data they naturally generate.
As we explain in our mini-book A Super Of 1 Is A Super Of 9, a Superconsumer is the kind of person who knows your category better than anyone else—and is willing to spend 30% to 70% more with you. Superconsumers (and the data associated with them) are essential to unlocking exponential growth for your business. When you gather and leverage this information through a data flywheel, you can forecast the future of the category.
The Data Flywheel
The elite Category Kings & Queens recognize that each area of The Magic Triangle generates data about their Supers and the future of the category.
The product
The company & underlying business model
And the company’s leadership position in their chosen category
The purpose of the data flywheel is not to capture data for data’s sake.
The purpose is to better serve your Superconsumers. This fuels profitability, which drives continued customer and data acquisition, which allows you to better anticipate the next compelling category worth creating. And it allows you to maintain your leadership position in the category.
The big question is, “How?”