Build a different strategy that no one can compete with

The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It)

Dear Friend, Subscriber, and Category Pirate,

Jan 9 • Category Pirates 🏴‍☠️

Reclaim The Book: How Paul Millerd Rejected The Default Prestige Path To Build A Writing Career

Dear Friend, Subscriber, and Category Pirate,

Dec 5, 2025 • Category Pirates 🏴‍☠️

1:16:05

The $100 Book: Why Book Economics Is Broken And How Authors Can Leverage Pricing To Increase The Value Of Their Intellectual Capital

Has anyone in publishing done the math?

Nov 7, 2025 • Katrina Kirsch, Christopher Lochhead🏴‍☠️, Eddie Yoon, and Category Pirates 🏴‍☠️

The Agentic Executive: Why The Future Of Work Is Managing AI Agents, Not Just People

How to unlearn and relearn what “effective” looks like in an AI-first world.

Oct 24, 2025 • Category Pirates 🏴‍☠️

5 steps to design your category for Conversational Commerce

The future of buying isn’t on Amazon—it’s inside your AI chat.

Oct 8, 2025 • Category Pirates 🏴‍☠️, Eddie Yoon, and Christopher Lochhead🏴‍☠️

20:59

Why Naming Invisible Pain Turned Melissa Andrews Into A Category-Of-One

How the right language shrinks sales cycles, opens new markets, and makes your business the only.

Oct 3, 2025 • Category Pirates 🏴‍☠️

42:23

How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)

Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.

Sep 17, 2025 • Category Pirates 🏴‍☠️

Movements, Not Marketing: How To Design Strikes That Write Your Category Story With Ryan Meegan

DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.

Sep 5, 2025 • Category Pirates 🏴‍☠️

55:53

[WORKSHOP REPLAY] How category designers leverage the Pirate Eddie Bot

Watch the replay of the inaugural Founder Workshop.

Sep 3, 2025 • Category Pirates 🏴‍☠️

1:10:08

How Joe Pine Built A Business Around His Intellectual Capital

Transformation begins the moment you decide to become someone new.

Jul 25, 2025 • Category Pirates 🏴‍☠️ and Joe Pine

57:47

One-Sentence Strategy: How To Create A Powerful Sentence Your Team Can Rally Behind

Your one-sentence strategy is your North Star—you've got to make it shine.

Sep 3, 2024 • Category Pirates 🏴‍☠️, Eddie Yoon, Christopher Lochhead🏴‍☠️, and Katrina Kirsch

The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught

Simplicity scales. Complexity fails.

Jun 24, 2024 • Category Pirates 🏴‍☠️, Eddie Yoon, Christopher Lochhead🏴‍☠️, and Katrina Kirsch

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