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One-Sentence Strategy: How To Create A Powerful Sentence Your Team Can Rally Behind

Your one-sentence strategy is your North Star—you've got to make it shine.

Sep 3, 2024 •

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The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught

Simplicity scales. Complexity fails.

Jun 24, 2024 •

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How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy

The odds of getting a Monkey See, Monkey Do strategy are high.

Jun 10, 2024 •

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The 2-4-8 Sales Strategy Framework: How Legendary Consultants Drive Deals & Revenue Growth

A proposal is not a coward’s way of asking for money.

May 13, 2024 •

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The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance

No one is asking, “Are we winning the category?”

Nov 20, 2023 •

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