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The $100 Book: Why Book Economics Is Broken And How Authors Can Leverage Pricing To Increase The Value Of Their Intellectual Capital
Has anyone in publishing done the math?
 • 
Katrina Kirsch
, 
Christopher Lochhead🏴‍☠️
, 
Eddie Yoon
, and 
Category Pirates 🏴‍☠️
The Agentic Executive: Why The Future Of Work Is Managing AI Agents, Not Just People
How to unlearn and relearn what “effective” looks like in an AI-first world.
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Category Pirates 🏴‍☠️
5 steps to design your category for Conversational Commerce
The future of buying isn’t on Amazon—it’s inside your AI chat.
 • 
Category Pirates 🏴‍☠️
, 
Eddie Yoon
, and 
Christopher Lochhead🏴‍☠️
20:59
Why Naming Invisible Pain Turned Melissa Andrews Into A Category-Of-One
How the right language shrinks sales cycles, opens new markets, and makes your business the only.
 • 
Category Pirates 🏴‍☠️
42:23
How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)
Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.
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Category Pirates 🏴‍☠️
Movements, Not Marketing: How To Design Strikes That Write Your Category Story
DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.
 • 
Category Pirates 🏴‍☠️
55:53
[WORKSHOP REPLAY] How category designers leverage the Pirate Eddie Bot
Watch the replay of the inaugural Founder Workshop.
 • 
Category Pirates 🏴‍☠️
1:10:08
How Joe Pine Built A Business Around His Intellectual Capital
Transformation begins the moment you decide to become someone new.
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Category Pirates 🏴‍☠️
 and 
Joe Pine
57:47
One-Sentence Strategy: How To Create A Powerful Sentence Your Team Can Rally Behind
Your one-sentence strategy is your North Star—you've got to make it shine.
 • 
Category Pirates 🏴‍☠️
, 
Eddie Yoon
, 
Christopher Lochhead🏴‍☠️
, and 
Katrina Kirsch
The Big Strategy Lie: Why Strategy Is Not As Complex, Hard, Or Intellectual As You've Been Taught
Simplicity scales. Complexity fails.
 • 
Category Pirates 🏴‍☠️
, 
Eddie Yoon
, 
Christopher Lochhead🏴‍☠️
, and 
Katrina Kirsch
How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy
The odds of getting a Monkey See, Monkey Do strategy are high.
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Category Pirates 🏴‍☠️
The 2-4-8 Sales Strategy Framework: How Legendary Consultants Drive Deals & Revenue Growth
A proposal is not a coward’s way of asking for money.
 • 
Category Pirates 🏴‍☠️
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