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Leverage Category Science to uncover “weird” opportunities

State Of The (Super)Consumer: What "Dirty" Data Tells Us About 2025 & The Next Big Categories
Confidence is down. Opportunity is up.
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Sizing The Category Prize: How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential
It’s not about how big the category was in the past. It’s about how big the category will be in the future.
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Category Pirates 🏴‍☠️
The Category Science Of Category Pirates: A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward
How we used Category Science to analyze our subscriber survey data and discover insights that will shape the future of Category Pirates.
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Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
After this, you'll never look at data the same way again.
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Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
How to be Pirate Eddie Yoon.
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