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Leverage Category Science to uncover “weird” opportunities

The $100 Book: Why Book Economics Is Broken And How Authors Can Leverage Pricing To Increase The Value Of Their Intellectual Capital
Has anyone in publishing done the math?
 • 
Katrina Kirsch
, 
Christopher Lochhead🏴‍☠️
, 
Eddie Yoon
, and 
Category Pirates 🏴‍☠️
The Trillion-Dollar Future: How To Size Your Category Prize With Superconsumer AI Agents
Spreadsheets look backward, but Supers tell you how high is high.
 • 
Category Pirates 🏴‍☠️
5 steps to design your category for Conversational Commerce
The future of buying isn’t on Amazon—it’s inside your AI chat.
 • 
Category Pirates 🏴‍☠️
, 
Eddie Yoon
, and 
Christopher Lochhead🏴‍☠️
20:59
Superconsumer AI Agents: Turn Your Greatest Customers Into AI Agents So You Never Go Astray
Without Superconsumer data, AI will automate mediocrity at scale.
 • 
Category Pirates 🏴‍☠️
, 
Eddie Yoon
, and 
Christopher Lochhead🏴‍☠️
State Of The (Super)Consumer: What "Dirty" Data Tells Us About 2025 & The Next Big Categories
Confidence is down. Opportunity is up.
 • 
Category Pirates 🏴‍☠️
21:35
Sizing The Category Prize: How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential
It’s not about how big the category was in the past. It’s about how big the category will be in the future.
 • 
Category Pirates 🏴‍☠️
The Category Science Of Category Pirates: A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward
How we used Category Science to analyze our subscriber survey data and discover insights that will shape the future of Category Pirates.
 • 
Category Pirates 🏴‍☠️
Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
After this, you'll never look at data the same way again.
 • 
Category Pirates 🏴‍☠️
Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
How to be Pirate Eddie Yoon.
 • 
Category Pirates 🏴‍☠️
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