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Create marketing that matters
How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)
Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.
Sep 17
•
Category Pirates 🏴☠️
14
2
Lightning Strike Team: How to Build a Powerhouse Marketing Team with Massive Lightning Strike Muscles
If your team doesn’t align, the strike fizzles before it has a chance to ignite.
Sep 12
•
Category Pirates 🏴☠️
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
17
Movements, Not Marketing: How To Design Strikes That Write Your Category Story
DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.
Sep 5
•
Category Pirates 🏴☠️
6
55:53
Lightning Strike Playbook (Part 2): How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
You don’t need millions to run a strike that moves the market.
Aug 29
•
Category Pirates 🏴☠️
17
1
Lightning Strike Playbook: How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
Plan a Lightning Strike for any budget and situation.
Aug 15
•
Category Pirates 🏴☠️
23
2
The B2B Tech Marketer’s Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen
Too often, the Marketing department sits at the kid's table in the C-suite.
Mar 11, 2024
•
Category Pirates 🏴☠️
29
7
The 3 Marketing Metrics To Rule Them All [Part 3]: How To Attract Investor Interest, Drive Market Capitalization, And Claim Your Place As…
Your #1 job when driving market cap for a growth company is getting people to understand the category potential.
Apr 10, 2023
•
Category Pirates 🏴☠️
32
The 3 Marketing Metrics To Rule Them All [Part 2]: How To Market Category Potential, Whether You Are Creating A New Category Or Redesigning…
When you have the ability to create demand, you have one of the greatest superpowers in business.
Mar 27, 2023
•
Category Pirates 🏴☠️
20
2
The 3 Marketing Metrics To Rule Them All [Part 1]: How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To…
Who you are, to others and to yourself, is based on your results.
Feb 27, 2023
•
Category Pirates 🏴☠️
44
6
Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere (And Why It Is A Legendary Opportunity)
Can you "think different?" The world is ready to reward you.
Dec 11, 2021
•
Category Pirates 🏴☠️
30
7
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