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Create a Lightning Strike marketing plan
How Pablo designed and launched a Lightning Strike that 2x his business
What happens when you put a POV, an enemy, and Pirate Eddie Bot in the same room.
Oct 1
•
Category Pirates 🏴☠️
6
59:22
Lightning Strike Team: How to Build a Powerhouse Marketing Team with Massive Lightning Strike Muscles
If your team doesn’t align, the strike fizzles before it has a chance to ignite.
Sep 12
•
Category Pirates 🏴☠️
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
17
Movements, Not Marketing: How To Design Strikes That Write Your Category Story
DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.
Sep 5
•
Category Pirates 🏴☠️
6
55:53
Lightning Strike Playbook (Part 2): How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
You don’t need millions to run a strike that moves the market.
Aug 29
•
Category Pirates 🏴☠️
17
1
DUDE Wipes vs. Toilet Paper: The Smear Strike Heard ’Round The Category
Have you been harmed by toilet paper?
Aug 28
•
Category Pirates 🏴☠️
10
1
Lightning Strike Playbook: How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
Plan a Lightning Strike for any budget and situation.
Aug 15
•
Category Pirates 🏴☠️
23
2
The Lightning Strike Strategy: 5 Practical & Tactical Elements Of A Memorable Marketing Event (Part 3)
Rise above the noise. Or else you are the noise.
Mar 25, 2024
•
Category Pirates 🏴☠️
19
3
Do I Keep My Category A Secret Pre-Lightning Strike?
What to consider before launching your category, product, or service.
May 17, 2023
•
Category Pirates 🏴☠️
35
3
The Lightning Strike Marketing Strategy: How Legendary Executives Plan & Leverage Lightning Strikes (Part II)
“I’m not sure that’s in my budget.”
Sep 23, 2021
•
Category Pirates 🏴☠️
20
4
The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position (Part I)
When looking at a new marketing plan, do NOT look at the idea through the “Do I like this?” lens. Look at it through the “Does this work?” lens.
Sep 17, 2021
•
Category Pirates 🏴☠️
29
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