What happens when you launch a book in public?
Our Lightning Strike strategy for our next book—and how to join it.
This is a 🏴☠️ Founding Members–Only 🏴☠️ post. Founding Members get access to the Pirate Eddie Bot to ask category design questions, weekly actionable insights, the full library with 30+ audiobooks 2000+ mini-books, and more. See the Founders Deck here.
Dear Friend, Subscriber, and Category Pirate,
We’ve spent the last five years telling you how to do things different.
$100 books. Category design. Intellectual Capital. Why Amazon ads are a casino. Why publishers take your money and give you nothing.
Now, it’s time to shut up and do it.
On March 17, our new book, Creator Capitalist, launches—and instead of quietly hoping the algorithm notices, we're doing our Lightning Strike for the book in public.
The decisions, the ad spend, the wins, the embarrassing failures—documented and shared as it happens.
Most launches are private because most launches are embarrassing.
When was the last time an author (or anyone) showed you their actual marketing plan?
Their ad spend?
Their conversion numbers?
Never.
Nobody wants you to see the math. Publishers don’t. Amazon doesn’t. Most authors don’t—because the math usually looks terrible.
We already showed you what happens when you run Amazon ads. We already showed you why the $100 book flips the math on paid marketing.
Now we’re showing you what it looks like to execute a coordinated launch using everything we’ve been teaching.
Welcome to our Lightning Strike for Creator Capitalist. And we want you inside the war room while we pull it off.
Here’s what we’re doing (you’re invited to join us.)
Two strikes. Two audiences. One bestseller. Sixteen weeks.
Strike 1 lands on March 17—the same day Pirate Christopher is on stage at a tech conference in San Diego. (That's not a coincidence.)
Strike 2 lands on April 16 at Military Creator Con in Dallas, to share category design and Creator Capitalist with our beloved veteran entrepreneurs.
Between now and then: 5x/week LinkedIn posts from both Pirate Christopher’s and Pirate Eddie’s profiles. 80–100 posts over four months. Paid ads funded only by revenue we’ve already earned. Claude Cowork building real-time dashboards and AI ghostwriters for both profiles.
Pirate Bri is leading the AI experiment. It might work. It might crash. When you join the Founding 50, you’ll see it either way.
We’re recruiting the Founding 50. The entry point is absurd.
We’re looking for 50 Academy alumni and Founding subscribers who want to help launch Creator Capitalist—and learn how to execute a Lightning Strike for their own book, course, or business.
We’re not handing you a graphic and asking you to “please share.” And we’re not starting another Discord that goes quiet after two weeks.
Here’s what the Founding 50 get:
The ebook, immediately. Buy the Shopify bundle, and you get early access to the full Creator Capitalist ebook—all 682 pages—before anyone else on earth.
The full strike playbook. The actual document we’re working from—timeline, content calendar, ad strategy, targets. Not a summary. The real thing, so you can study how a category-designed launch gets built and adapt it for your own.
Zoom war rooms. Regular calls where we walk through the plan, share results, take your feedback, and course-correct together. Every session recorded so you can rewatch, take notes, and steal the playbook for your own launch.
A community space to coordinate. A private space for the Founding 50 to hang out, see what’s being posted, know when to jump into comments, and talk shop. A backstage pass for the entire launch.
Total cost: $135.
That’s the $100 Shopify bundle (hardcover + ebook + audiobook) plus the $35 Amazon paperback on strike day.
$135 for a front-row seat to what we’d normally package as a $5,000+ course.
Here’s the thing: you’re buying this book anyway. So you may as well join the tailgate party and get the launch playbook at no extra cost.
We’re pricing it this way because we need you more than you need us. 50 verified Amazon reviews on March 17. 50 people in LinkedIn comments on strike day. 50 people holding us accountable to post every single day.
What we ask in return:
Buy the $100 Shopify bundle to claim your spot in the Founding 50 next week.
Buy the $35 Amazon paperback on March 17.
Leave an honest Amazon review by March 24.
Show up on LinkedIn. Jump into comments. Share a post when it hits.
Attend the Zooms. Give honest feedback. Ask questions.
That’s the deal.
This is a Founding Members opportunity. If you’re not a Founding subscriber yet, this is about as clear a reason to join as we’ve ever given. The Founding 50 invitations go out next week—exclusively to Academy alumni and Founding Members. Between this, the Pirate Eddie Bot, the full mini-book library, and a front-row seat to every move we make over the next four months—you’re getting more than we should ever offer for $350.
👉 Become a Founding Member here.
This is the full 16-week operating plan for the Creator Capitalist Lightning Strike.
We’re sharing this for one reason: so you can steal it.
But first—a confession.
We outsourced this (almost). Talked to a marketing consultant with a solid track record launching books. Good guy. Knew the playbook. Problem was, his playbook was the same playbook every marketing consultant runs. Boost posts. Run ads. Hope for traction.
It wasn’t category designed.
A conventional launch treats the book as the product and marketing as a cost center. Spend money, get attention, pray the attention converts, hope you break even.
A category designed launch treats the launch itself as Intellectual Capital. Marketing generates revenue before the book ships. The audience isn’t buying—they’re participating. Content created during the launch becomes the next product. Every ad dollar is funded by dollars the launch already earned.
The launch doesn’t support the book. The launch, the book, and the course are the same thing—designed to compound into each other.
If you have something to launch—book, course, product—the structure below is yours to adapt.
One caveat. This plan will change. A good strike lets you move fast when reality shows up with better information than your spreadsheet. Post goes viral in week 3? Pour fuel on it. Ad test bombs in week 5? Pull the budget—don’t “give it more time” like the Amazon ads casino wants you to. We’ll document the pivots as carefully as we document the plan.
You’ll notice this plan is almost entirely LinkedIn.
No Twitter. No TikTok. No Instagram carousels. No “repurpose across 7 platforms.”
Simplicity is velocity. The consultant wanted us on 4+ platforms at once—which is how a small team gets spread thin enough to be mediocre everywhere. We’d rather be undeniable in one place than forgettable in five.
LinkedIn is where our Superconsumers live. It’s where the algorithm rewards consistency and conversation—two things we can control. All-in.
Let’s dive into our Lightning Strike plan. 🏴☠️