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[WORKSHOP REPLAY] How category designers leverage the Pirate Eddie Bot
Watch the replay of the inaugural Founder Workshop.
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1:10:08
Living In The Future: How Pattern Breakers Defy Convention To Design New Categories
What would have to be true for that future to exist?
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Mike Maples
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Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play
Legendary ideas come from "just f*cking around" more often than formal planning.
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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Don't be too Obvious. And don't be too Non-Obvious.
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How To Create A Category As A Small “e” Entrepreneur: 7 Legendary Ways To Niche Down
Life is good when you have no competition.
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8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
The ultimate guide to category differentiation.
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The Category Design Scorecard: What Kind Of Company Are You?
How do you know when you’re looking at a category creator versus just another high-growth company?
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