Category Pirates

Category Pirates

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Explore frameworks and tools to start creating your category

Transformational Books: Why $100 Books, Non-Obvious AI Bundles, & Category Design Are The Keys To Designing The New Business Book Category
Authors! The status quo has got to go.
 • Category Pirates 🏴‍☠️
[WORKSHOP REPLAY] How category designers leverage the Pirate Eddie Bot
Watch the replay of the inaugural Founder Workshop.
 • Category Pirates 🏴‍☠️
1:10:08
Living In The Future: How Pattern Breakers Defy Convention To Design New Categories
What would have to be true for that future to exist?
 • Category Pirates 🏴‍☠️ and Mike Maples
Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play
Legendary ideas come from "just f*cking around" more often than formal planning.
 • Category Pirates 🏴‍☠️, Christopher Lochhead🏴‍☠️, Eddie Yoon, and Katrina Kirsch
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Don't be too Obvious. And don't be too Non-Obvious.
 • Category Pirates 🏴‍☠️
How To Create A Category As A Small “e” Entrepreneur: 7 Legendary Ways To Niche Down
Life is good when you have no competition.
 • Category Pirates 🏴‍☠️
8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
The ultimate guide to category differentiation.
 • Category Pirates 🏴‍☠️
The Category Design Scorecard: What Kind Of Company Are You?
How do you know when you’re looking at a category creator versus just another high-growth company?
 • Category Pirates 🏴‍☠️
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