Explore frameworks and tools to start creating your category

Living In The Future: How Pattern Breakers Defy Convention To Design New Categories

What would have to be true for that future to exist?

Nov 15, 2024 •

Category Pirates 🏴‍☠️

and

Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play

Legendary ideas come from "just f*cking around" more often than formal planning.

Nov 8, 2024 •

Category Pirates 🏴‍☠️

The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content

Don't be too Obvious. And don't be too Non-Obvious.

May 12, 2022 •

Category Pirates 🏴‍☠️

How To Create A Category As A Small “e” Entrepreneur: 7 Legendary Ways To Niche Down

Life is good when you have no competition.

Nov 14, 2021 •

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8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat

The ultimate guide to category differentiation.

Jun 25, 2021 •

Category Pirates 🏴‍☠️

The Category Design Scorecard

How do you know when you’re looking at a category creator versus just another high-growth company?

Feb 18, 2021 •

Category Pirates 🏴‍☠️

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