8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat

The ultimate guide to category differentiation.

Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: View the mini-book archive | Listen to a category design jam session | Dive into an audiobook | Enroll in the free Category Accelerator email course

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Dear Friend, Subscriber, and fellow Category Pirate,

What happens when you take management principles and run them through the category design lens? 

What happens when you think about every function in your company and ask, “How is this function helping us design and dominate our category?”

Well...