Discover the value of your value

Find Your Business Bandmates: The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact

And 11 nightmare collaborators to avoid at all costs.

Dec 6, 2024 •

Category Pirates 🏴‍☠️

Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others

This is the difference between inward-focused personal development and outward-focused personal category design.

Dec 18, 2023 •

Category Pirates 🏴‍☠️

The Value Of Your Value: How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth

When you charge for outcomes, people invest in your solutions and results—and these have nothing to do with how many "hours" you put in.

Nov 6, 2023 •

Category Pirates 🏴‍☠️

The Power of Outcomes: How to Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself

As Category Designers, we get paid for outcomes—not for doing a “good job."

Oct 9, 2023 •

Category Pirates 🏴‍☠️

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts