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How To Fix Fake Growth And Build A Profitable Business With Thomas Parrott
Contribution margin decides which companies fail, and which become profitable.
Nov 14
•
Category Pirates 🏴☠️
,
Eddie Yoon
,
Katrina Kirsch
, and
Christopher Lochhead🏴☠️
2
1
1:07:47
The Math Publishers Don’t Want You To See
Books haven’t raised prices in 30 years. Here's how publishers have been pocketing the difference.
Nov 12
•
Category Pirates 🏴☠️
,
Eddie Yoon
,
Christopher Lochhead🏴☠️
, and
Katrina Kirsch
5
16:53
The $100 Book: Why Book Economics Is Broken And How Authors Can Leverage Pricing To Increase The Value Of Their Intellectual Capital
Has anyone in publishing done the math?
Nov 7
•
Katrina Kirsch
,
Christopher Lochhead🏴☠️
,
Eddie Yoon
, and
Category Pirates 🏴☠️
16
13
6
Find Your Business Bandmates: The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact
And 11 nightmare collaborators to avoid at all costs.
Dec 6, 2024
•
Category Pirates 🏴☠️
,
Eddie Yoon
, and
Katrina Kirsch
20
4
2
Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
This is the difference between inward-focused personal development and outward-focused personal category design.
Dec 18, 2023
•
Category Pirates 🏴☠️
,
Katrina Kirsch
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
87
17
11
The Value Of Your Value: How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth
When you charge for outcomes, people invest in your solutions and results—and these have nothing to do with how many "hours" you put in.
Nov 6, 2023
•
Category Pirates 🏴☠️
,
Katrina Kirsch
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
59
5
6
The Power of Outcomes: How to Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself
As Category Designers, we get paid for outcomes—not for doing a “good job."
Oct 9, 2023
•
Category Pirates 🏴☠️
,
Eddie Yoon
,
Katrina Kirsch
, and
Christopher Lochhead🏴☠️
53
2
2
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