Sitemap - 2022 - Category Pirates
How To Stop Fighting Over Existing Demand And Create Net-New Demand
Roger Martin: A New Way To Think
Want to win the category? Give more than anyone thinks makes sense
Dr. Ethan Kross: How To Harness The Voice In Your Head
How to contribute new, different ideas that change the world
Dr. Ayelet Fishbach: Breaking Down The Science Of Motivation
3 ways to leverage gifting to build your category and evangelize your POV
How to apply the magic triangle, with examples from DoorDash and Tesla
Why the best business model doesnât always win
The best product doesnât always win, except when it follows this Category Design principle
How 3 Category Kings of coffee used Languaging to claim their niche
Martin Cooper: The Purpose Of Technology
Your pricing should be free or ultra expensive (and what to do if itâs stuck in the middle)
Why all Category Kings build for a small, weird bunch of people
Word of mouth 101: how to unlock the most powerful form of marketing
The simple framework Netflix, Stitch Fix, and Vinebox used to claim their categories
How to reject the premise and become a strategic, future-oriented thinker
The Mentor Myth: What Native Analogs Can Learn From Native Digitals (And Vice Versa)
If your brand comes before your category, youâre doing it wrong
How to think like a Category Designer
3 ways to create a unique POV, and how spot people peddling a fake one
The annual marketing strategy that solidifies your categoryâs leadership position
Your âpersonal brandâ wonât make a difference in the world (here's what to do instead)
How to leverage Superconsumers to accelerate your data flywheel and uncover opportunities
Unlock breakthrough ideas with these 2 tools
Why Category Designers must avoid the âbetterâ trap at all costs
How to climb the content pyramid and become a legendary category creator
How to use Languaging to get your ideas to STICK
How to design your own personal category
The biggest Category Design lies
The Digital American Dream: Life, Liberty, And The Exponential Pursuit Of Capital (Online)
Snow Leopard: How Legendary Writers Create A Category Of One
[Part II] Engineering A Best-Selling Business Book
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
Happy 1 Year Anniversary, Pirates!
[eBook & Print] How To Start Your First (Crazy Profitable) Business As A Teenager
How To Build Your First (Crazy Profitable) Business As A Teenager