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Want to win the category? Give more than anyone thinks makes sense
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Want to win the category? Give more than anyone thinks makes sense

Radical generosity is a core characteristic of mission-driven category creators.

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Category Pirates 🏴‍☠️
Dec 23, 2022
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Want to win the category? Give more than anyone thinks makes sense
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This is a 🏴‍☠️ Founding Members–Only 🏴‍☠️ post. Founding Members get access to our private AI Librarian, actionable insights, full audiobook library, access to 100+ mini-books, and more. See the Founders Deck here


Dear Friend, Subscriber, And Category Pirate,

This Founding post peeks into the rabbit hole of gifting and radical generosity.

Because in order to grow, every organization must have a strategy to win consumers, employees, and investors.

Radical generosity is a legendary place to start.

What Is Radical Generosity In Category Design?

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