Want to win the category? Give more than anyone thinks makes sense

Radical generosity is a core characteristic of mission-driven category creators.

Dec 23, 2022

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Dear Friend, Subscriber, And Category Pirate,

This Founding post peeks into the rabbit hole of gifting and radical generosity.

Because in order to grow, every organization must have a strategy to win consumers, employees, and investors.

Radical generosity is a legendary place to start.

What Is Radical Generosity In Category Design?

Want to win the category? Give more than anyone thinks makes sense

Radical generosity is a core characteristic of mission-driven category creators.

Dear Friend, Subscriber, And Category Pirate,

What Is Radical Generosity In Category Design?

This post is for subscribers in the Founding plan