How to create your POV
The company that evangelizes the POV is immediately viewed as the leader.
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Dear Friend, Subscriber, and Category Pirate,
Your POV is the script/soundbites customers use in word-of-mouth marketing.
Defining your POV makes you think like a Category Designer so you can design & dominate new categories. ARRRRRR!!!!
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The Power Of A Point Of View
Unique POVs move the world from the way it is to a new, different way of doing things.
Why did hotels sue Airbnb, calling them “illegal hotels”? Because Airbnb’s POV changed the premise.
Why were cabbies protesting, burning cars, and getting into fist fights with Uber drivers? Because Uber’s POV changed the premise.
In order to change the world and unlock exponential breakthroughs, you have to reject the premise with a unique POV.
Legendary POVs have a simple architecture.
Frame a different problem/opportunity.
Evangelize a different future.
Show customers how your “solution” bridges the gap from the problem/opportunity to the different future.
Most importantly, the company that evangelizes the POV is immediately viewed as the leader.