Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)

Anything in the middle feels like something for no one.

Dear Friend, Subscriber, and Category Pirate,

This week’s Category Design Tip delivers the cold, hard truth about pricing strategies.

In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides. You are either expensive, luxury, premium, or you are bulk, cheap, value pack. Anything that sits in …