How to contribute new, different ideas that change the world
Climb The Content Pyramid to change people’s thinking—and make money doing it.
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Dear Friend, Subscriber, and Category Pirate,
This week’s founders post is about how to be seen as the leader, expert, and All-Knowing One in your industry.
But for that, you need a compass.
So, we’ve created one called The Content Pyramid.
There are 5 levels to becoming a legendary writer, creator, or “thought leader” in your field.
We outline each level in our mini-book The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader.
Level 1: Consumption
Level 2: Curation
Level 3: Obvious Connection
Level 4: Non-Obvious Connection
Level 5: Category Creation
Unfortunately, most people struggle to make it past Levels 2 or 3 on The Content Pyramid.
So, here’s a quick explanation to help you learn the basics and level up.