Category Pirates

Category Pirates

Share this post

Category Pirates
Category Pirates
Want to create net-new value?
Founder's Deck

Want to create net-new value?

Missionaries create new things. Mercenaries fight over old things.

Category Pirates 🏴‍☠️'s avatar
Category Pirates 🏴‍☠️
Dec 16, 2022
∙ Paid
23

Share this post

Category Pirates
Category Pirates
Want to create net-new value?
Share

This is a 🏴‍☠️ Founding Members–Only 🏴‍☠️ post. Founding Members get access to our private AI Librarian, actionable insights, full audiobook library, access to 100+ mini-books, and more. See the Founders Deck here


Dear Friend, Subscriber, And Category Pirate,

This week’s Category Design Tip forces you to look in the mirror and reflect on very important questions.

  • Do you fight over old things or create new things?

  • Do you capture value or create it?

  • Are you a mercenary or a missionary?

Let us explain why your answers matter to the world.

Missionaries vs Mercenaries

Every entrepreneur, executive, creator, marketer, and investor falls into one of two categories: mercenary or missionary.

Mercenaries:

This post is for subscribers in the Founding plan

Already in the Founding plan? Sign in
© 2025 Category Pirates
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share