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5 steps to design your category for Conversational Commerce
The future of buying isn’t on Amazon—it’s inside your AI chat.
Oct 8
•
Category Pirates 🏴☠️
,
Eddie Yoon
, and
Christopher Lochhead🏴☠️
11
20:59
How Pablo designed and launched a Lightning Strike that 2x his business
What happens when you put a POV, an enemy, and Pirate Eddie Bot in the same room.
Oct 1
•
Category Pirates 🏴☠️
9
59:22
How to build a Substack newsletter from scratch (and watch Pirate Eddie do it in real time)
Our latest loot for Founding Subscribers: a front-row seat to building a Substack from zero.
Sep 17
•
Category Pirates 🏴☠️
14
3
5 questions to pressure-test AI answers before you publish anything
Meet our newest AI agents and see how they push you to uncover your superpower and design exponential outcomes
Sep 10
•
Category Pirates 🏴☠️
6
2
50:52
The Category Vault: 115+ category design answers on pricing, POV, and positioning
Stop guessing. Start category designing.
Aug 14
•
Category Pirates 🏴☠️
18
1
6 steps to turn ChatGPT into a category design co-founder
Turn months of confusion into hours of clarity.
Jul 1
•
Category Pirates 🏴☠️
22
5
How to use AI to sharpen your POV, not just speed up your process
8 prompts to clarify your POV, pressure-test your ideas, and build a category-of-one.
Jun 17
•
Category Pirates 🏴☠️
13
2
How to design a category-of-one career
The framework legendary careers are built on.
Feb 5
•
Category Pirates 🏴☠️
11
How to turn your bold idea into a market-leading movement
What the Category Kings of snow and sound have in common
Nov 19, 2024
•
Category Pirates 🏴☠️
7
5 traits to look for in creative collaborators
Your guide to Grammy-worthy business bandmates.
Nov 12, 2024
•
Category Pirates 🏴☠️
6
Why planning kills the magic (and how to get it back)
Because breakthrough ideas don’t follow scripts — they start as riffs.
Nov 5, 2024
•
Category Pirates 🏴☠️
5
8
How to price for life-changing economic outcomes
Most people radically undervalue themselves.
Oct 30, 2024
•
Category Pirates 🏴☠️
16
3
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