[FREE WEBINAR] The Pirates sit down with the CEO of Mighty Networks to talk about the future of knowledge work
Build something unique and irreplaceable: communities
Arrrrr! 🏴☠️ Welcome to a Free Post of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books, The Pirate Eddie Bot and Pirate Christopher bot, copies of our 7 Big Books, and 30+ audiobooks. If you’re not a founding subscriber, hop aboard!
Dear Friend, Subscriber, and Category Pirate,
Here’s a fun thought experiment.
Open your favorite AI tool right now and ask it to do your job. Write the email. Build the deck. Summarize the report. Draft the proposal. It’ll do a pretty good version of all of it. In some cases, a better one than you would have produced on a Tuesday afternoon when you were tired.
Now ask it to build you 200 people who trust you, buy from you, refer you, and show up for you when it counts.
It can’t. It never will.
We had this conversation in the Academy last week. Pirate Christopher explained how a thought leader actually builds trust, and the answer was simple enough to fit on a sticky note: Be a trustworthy person. Say what you mean. Do what you say. And then Pirate Christopher dropped this bar:
“Who you are speaks so loudly, I can’t hear what you’re saying.”
That’s the part AI cannot touch.
A model can mimic your tone. It can copy your formatting. It cannot show up for someone on a Tuesday for three years running. It cannot keep a promise. It cannot, as Gina Bianchini puts it, create people magic: the thing that happens when humans gather around a shared point of view and discover they were never alone in their thinking.
People magic is the asset AI can’t steal. Community is where you store it. Category design is how you build the gravity that pulls people into it in the first place.
And the Four Capitals from Creator Capitalist are what compound inside it.
Intellectual capital gives you something worth gathering around.
Reputation capital is what gets built when you keep showing up the way Pirate Christopher described.
Relationship capital is the deep, durable trust that turns an audience into a community.
Financial capital is what all four make possible, the freedom to fund experiences your knowledge worker self has never let you dream about.
AI can speed up the first one. It cannot manufacture the other three.
Which is exactly what we’re getting into next Wednesday with one of our favorite Creator Capitalists on the planet: Gina Bianchini, CEO of Mighty Networks, the platform whose Hosts generated over $500M in 2025.
Pirate Gina, Pirate Eddie, and Pirate Christopher are running a free live event called “The Asset AI Can’t Steal” on Wednesday, May 27 at 11 AM PT.
We’ll get into:
Why community is the one piece of your business AI cannot compete with
How to find your superpower and build a category around it
How the Four Capitals from Creator Capitalist compound when you’ve got a real community attached to your work
👉 Grab your free seat here.
Arrrrrrr,
Category Pirates