Sitemap - 2021 - Category Pirates

The Christmas Gift Growth Strategy: How To Turn The Holiday Into A Lightning Strike Marketing Event For Your Superconsumers

Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere (And Why It Is A Legendary Opportunity)

Now Available: The Category Design Toolkit & A Marketer's Guide To Category Design

The Next 10 Years For Netflix: How The Streaming Giant Can Create The Next Giant Film Category

Rethinking Black Friday: A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions

Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future

How To Create A Category As A Small “e” Entrepreneur: 7 Legendary Ways To Niche Down

The Meta Problem: Will Facebook’s New Category & Brand Work?

How To Write A Top 1% Business Newsletter: 7 Ways To Differentiate Your Content

Position Yourself Or Be Positioned: The Personal Category Design Playbook

The “Me” Disease: Why Personal Branding Is A Lie (And How Some Of The Smartest People In Business Fell For It)

Missionaries vs Mercenaries: Are You Competing Or Are You Creating?

No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic

The Lightning Strike Marketing Strategy: How Legendary Executives Plan & Leverage Lightning Strikes (Part II)

The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position (Part I)

How To Have A Legendary Career (Part II)

How To Have A Legendary Career (Part 1)

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

A Pirate’s Guide To A Legendary IPO: How To Write An S-1 That Tells A Story Of A DIFFERENT Future

A Pirate’s Guide To A Legendary IPO: How To Write An S-1 That Tells A Story Of A DIFFERENT Future

The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was

The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was

Investing Through A Category Lens: Are You Creating Or Capturing Value?

Radical M&A Strategy: The Difference Between Accelerating and Consolidating A Category

Dying-From-Home: Designing A New Category Of Death

Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories (Part 2)

Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories (Part 1)

Why Native Digitals (People Under 35) Are A New Category of Human—And How They’re Transforming The $6 Trillion “Stuff” Business

8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat

The “Better” Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market

Microsoft Office’s Legendary Data Flywheel: Why A Superconsumer Of 1 Category Is Also A Superconsumer Of 9

The “Ism Schism”: Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)

The Problem With Platforms: How Direct-To-Creator Is Redesigning Legacy Media & Social Media At The Same Time

How To DAM The Demand: Redesign Your Category, Take 76% Of The Market, And Leave Your Competition Wondering What Happened

How To Achieve Your Own Personal IPO: A Very Different Approach To A Legendary Career

How To Leverage Superconsumers For Growth & Category Creation: What Every Business Can Learn From Southwest Airlines

The Magic Triangle: Why Category Design Is The Single Point Of Failure

How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

Campbell's Soup & How To Design A Category Breakthrough In The Roaring 2020s

Did The Roaring 2020s Just Start? Examining The Economy Through A Category Lens

Should Parents Act Like CEOs or VCs?

Should Parents Act Like CEOs or VCs?

The Future Just Changed And Most People Missed It (NFTs & The Future Of Digital Assets)

The Future Just Changed And Most People Missed It (NFTs & The Future Of Digital Assets)

The Value Of Bitcoin Most People Can’t See

Miami & Austin Are Wreaking Category Violence On Silicon Valley

Tesla Superconsumers Are Making Millions—Because They Have An Information Advantage Wall Street Doesn’t

The Category Design Scorecard: What Kind Of Company Are You?

Radical Generosity, Conscious Capital, And How The New Category of “Justice Deposits” Is Dismantling A Racist Banking System

The Business Case For Becoming A Category Creator (And Why Most People Ignore It)

Lemonade Insurance: How Category Creators Talk, And Why They Sound So Different From The Competition

If You Don’t Want To See The World Differently, Don’t Subscribe To This Newsletter