No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic

"There's no ocean—now what?"

Arrrrrrr, Pirates! We are beginning to transform our weekly letters (and mini-books) into mini-ebooks you can now collect, save, gift, and share via Amazon. Last week, we published our first 3: The Big Brand Lie, Become Known For A Niche You Own, and A Pirate’s Guide To A Legendary IPO. To be clear, if you are a paid subscriber then you already have acc…