The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was

Thinking about thinking is the most important kind of thinking.

Dear Friend, Subscriber, and Category Pirate,

Thinking about thinking is the most important kind of thinking.

This is one of our mantras, and if you’ve been reading Category Pirates for the past 6 months (has it been that long already?!), you’ve heard us say this before. That’s because it’s foundational. And not only do we believe it’s worth repeating, but it often takes people a while to truly understand what we mean when we say thinking about thinking is the most important kind of thinking. 

You might think you get it—but do you? (Grab a drink and come up on deck!)

Another one of our mantras is this:

90% of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong.