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Pirates Perspective

Simplicity Is Velocity: The One-Sentence Strategy
Great businesses are incredibly simple.
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Category Pirates 🏴‍☠️
4
8:20
The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design
People have to know what it is before they care who makes it.
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Category Pirates 🏴‍☠️
1
31:26
The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys
As the Mentor for this journey, you must make the adventure meaningful to the hero.
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Category Pirates 🏴‍☠️
2
38:48
What Apple's $110 Billion Stock Buy-Back Means For The Category Queen
The winds are a-changin'...
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Category Pirates 🏴‍☠️
5
17:53
Escape The Annual Strategy Planning Trap With Strategy Therapy
Facing the pain upfront makes the entire strategy planning process go faster, smoother, and easier.
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Category Pirates 🏴‍☠️
7
16:23
Where Is Consumer Spending Heading?
Watch now (17 mins) | Category insights on the future of retail and delivery.
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Category Pirates 🏴‍☠️
17:11
Is Twitter's Rebrand to X a Category Design Play?
What everyone is missing about the strategy and opportunity.
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Category Pirates 🏴‍☠️
10
16:05
How to Differentiate the Old vs New Category, Without Comparing
What to keep in mind when leveraging a FROTO.
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Category Pirates 🏴‍☠️
8
7:14
Why Do So Few Companies Category Design Markets?
Watch now (13 min) | Shipping products and category-designing markets are not the same thing.
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Category Pirates 🏴‍☠️
5
12:55
How AI Is Impacting Content Creation & Category Kings
A Missed Opportunity For Dropbox And New Opportunities For Creators
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Category Pirates 🏴‍☠️
6
20:10
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