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The Lightning Strike Strategy: 5 Practical & Tactical Elements Of A Memorable Marketing Event (Part 3)
Rise above the noise. Or else you are the noise.
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The Art Of Critical Reading: How To Transform From Reactive Reader To Regularly Rejecting the Premise (Part II)
Ask yourself 4 important questions to become a critical, proactive reader.
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The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)
Critical reading isn’t about finding what’s “right."
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Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
This is the difference between inward-focused personal development and outward-focused personal category design.
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The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers
Flywheels put the customer front and center, captivating them with valuable content, experiences, data, and community.
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A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
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[Part II] Engineering A Best-Selling Business Book
Why some ideas scale and others do not.
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[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First…
Why some ideas scale and others don't—and how to ascend up the 7 categories of best-selling books.
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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Don't be too Obvious. And don't be too Non-Obvious.
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Writer Business Models: How Writers, Creators, And Thought Leaders Monetize
Are you an Obvious creator or a Non-Obvious creator?
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The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
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The Lightning Strike Marketing Strategy: How Legendary Executives Plan & Leverage Lightning Strikes (Part II)
“I’m not sure that’s in my budget.”
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