Category Pirates

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch

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“The Pirates over at Category Pirates always have a way of pushing your buttons and making you think differently. A great way to prod you into action. ”
Minter Dial, DIALOGOS - Meaningful Conversation
“AAAAARGH! 🏴‍☠️ You don't get better than CP on Substack and you'd be totally nuts not to subscribe. Everything they bring into this dark world is full of actionable insights that shed light on how to win in business and life in general. I honestly don't have anything negative to say. It's been awesome to get their content and get access to people who have actually been around the block and built amazing products and services. This is NO GURU FAKERY ZONE. 🚧 ”
Morgan Snyder, Morgan Snyder
“Forget Blue Ocean vs Red Ocean strategy. The Pirates are all about the *No* Ocean. Their letters are exceptionally high quality, inspiring, and tactical. If you are curious about how to find, design, and build a category-defining product...these are the folks to be reading. ”
Jaryd Hermann, How They Grow