The Treasures Ahead: A Chatbot, Mini-Course, New Book, & More

See what's next on the Pirate ship.

Arrrrr! 🏴‍☠️ Welcome to a free edition of Category Pirates. Each month, we publish “mini-books” that share radically different ideas to help you design and dominate new categories. Thank you for reading.

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Dear Friend, Subscriber, and Category Pirate,

Today’s newsletter will be different from what you’re used to.

Instead of a mini-book, we want to share what’s ahead in the near future. We’re working on a ton of new and different content—and we can’t wait to share it with you.

But first, a few highlights:

Category Pirates is almost 30,000 pirates strong!

ARRRRR!!!!!!! 🏴‍☠️

We know much of this growth is a result of you opening these newsletters, rejecting the premise enough to see through the category lens, and sharing our work with others. We can only do what we do at Category Pirates because of you. So thank you from the bottom of our whiskey-stained hearts.

If you’re new here…

Take some time to explore our archive of 75+ mini-books, connect with each other in the comments, and review the core category design frameworks.

If you’ve been on the Pirate ship for a while, keep reading for news we think you’ll enjoy.

Category Design Academy Pirates are changing the world.

The stories emerging from the 12-month Category Design Academy program are nothing short of legendary. Many of these entrepreneurs, executives, and creators are starting to see tangible, life-changing outcomes from their efforts: category recognition, Superconsumers using their unique Languaging, and economic shifts for their businesses and themselves. These aren’t just wins—they’re the hallmarks of true category designers in the making.

Here’s what Academy Pirate “IRON” Mike Steadman says has changed for him and his businesses so far:

What’s on the horizon:

Here’s what’s ahead for our crew.

Pirate Chatbot in the Works

We're on a mission to train 100,000 category designers, and we want to make diving into key concepts as easy as possible. So, we’re creating a Category Pirates AI chatbot 🤖 to help you find exactly what you need, when you need it. Think of it as your personal pirate-y guide through our treasure trove of mini-books, books, podcasts, and more.

Strategy Therapy Mini-Course

We heard you when you said navigating a category business strategy can feel like walking into a reality game show after a late night at the local watering hole. It’s a complex, competition-focused game where you fight for budget. And too often, you end up with a strategy that won’t help you become the Category King.

That’s why we’ve put together something special—a mini-book and course designed to be brutally honest and get you on a path to designing and dominating a category.

Strategy Therapy is a self-paced mini-course that will teach you the fundamentals of creating an honest, bold strategy using category design principles.

The Strategy Therapy course will launch on April 15th, 2024, so keep an eye out for our email announcement. Although the training is asynchronous, seats are limited since we will be hosting a live monthly workshop with all students. Here, you’ll get a chance to ask questions and jam on your strategy with us Pirates.

Mini-Books on Audio

Ever wish you could soak up some category-defining wisdom while hitting the gym or hanging out around the house? We’ve got you covered. Soon, anyone on a paid subscription plan will be able to listen to a huge collection of our mini-books wherever and whenever.

Paid to Create Course & Book

We’re working on our next big project—a book and course called “Paid To Create.” It’s going to be packed with insights, frameworks, and stories about turning your unique knowledge into a meaningful career and really owning your category. Think of it as the practical, tactical side of personal category design.

There’s so much more to learn, discover, and category design together.

Let’s keep the conversation going (let us know what you’re looking forward to in a comment below!) so we can make 2024 a year to remember.

Here’s to creating, innovating, and, most importantly, having fun while we’re at it.

Arrrrrrr,

Category Pirates

Eddie Yoon

Christopher Lochhead

Katrina Kirsch

PS: Don’t forget to grab a copy (or gift!) of one of our best-selling books:

• 💎 The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

• ❄️ Snow Leopard: How Legendary Writers Create A Category Of One

• ⚒️ The Category Design Toolkit: 15 Frameworks For Creating & Dominating Your Niche

• 📣 A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy