Category Pirates
Category Pirates
The Big Brand Lie Audiobook
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The Big Brand Lie Audiobook

How Categories Make Brands & Why Brand Marketers Never Believe It

Arrrrr! ๐Ÿดโ€โ˜ ๏ธ Welcome to a ๐Ÿ”’ย subscriber-only edition ๐Ÿ”’ย of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: View the mini-book archive | Listen to a category design jam session | Explore more audiobooks | Enroll in the free Category Accelerator email course

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