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Category Manifesto Audiobook
8 Steps To Frame Your Idea, Name The POV & Claim A Category
Aug 07, 2025
∙ Paid

Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina KirschListen on
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