How to use the Pirate Eddie Bot to turn your POV into profit
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We're hosting our first Founding Member Workshop on August 26 at 12 pm PST / 3 pm EST. Drop your questions in the comments below and grab the invite at the end of this post. If you want to join the workshop, upgrade your subscription today.
Dear Friend, Subscriber, and Category Pirate,
The difference between peanut butter marketers and Category Designers who dominate comes down to one thing:
Clarity of their POV.
The ones who win don’t outwork everyone else—they out-think them.
Category Designers get paid for thinking.
You see the problem differently, name it crisply, and make it impossible to ignore.
But your thinking gets sharp when you have a partner who doesn’t flinch, doesn’t sugarcoat, and doesn’t let you settle for “better” when the goal is “different.”
AI, like ChatGPT, trains you to be faster at average. It can crank out “good enough” answers. But becoming legendary requires a category lens.
That’s when you need the Pirate Eddie Bot.
Instead of showering you with generic answers, it jams along with you. It interrogates your POV. It cuts through the noise you didn’t even know was there. It pulls out the words that actually move people.
Its mission is simple:
No more blank pages. You show up with a half-formed idea, and the Pirate Eddie Bot shows you the category hiding inside it.
No more second-guessing. It refines your thinking and sharpens every answer you put in.
No more getting stuck in “better.” It keeps forcing you toward something different.
When you use the Pirate Eddie Bot to refine your category strategy, sales pitches, or investor decks, you don’t just get clarity. You get Languaging that sticks in people’s heads and spreads without you.
We know, because you (or readers!) have done it.
Melissa walked into a conference with a POV sharpened by the Pirate Eddie Bot—and walked out with sales.
Melissa, the co-founder of Connected Farms and a Category Design Academy graduate, had a big industry conference on the horizon. She had done a ton of thinking about her company’s POV, but the Languaging was half-formed. There was too much noise and not enough cut-through.
So, she jammed with Pirate Eddie Bot.
What came back was a sharp, tight POV that made her Supers stop and listen.
The Pirate Eddie Bot stress-tested every line and forced her to:
Strip away jargon and fluff
Sharpen the problem statement
Clarify her narrative in a way that was emotionally resonant and repeatable
She took that Pirate Eddie Bot–refined POV into the conference. Instead of generic talking points, she had crisp Languaging and a refined Category Manifesto that was easy for others to grasp and repeat.
The result: New sales opportunities and immediate business outcomes.
The Pirate Eddie Bot helps you turn fog into clarity you can take into the market tomorrow. It gives you words your market can’t stop repeating. And it makes your POV sharp enough to drive word of mouth among your Superconsumers.
Melissa isn’t the only one seeing these results.
The Pirate Eddie Bot helps manufacture outcomes in any category.
Rob uses the Pirate Eddie Bot to strip the jargon out of his “wealth actualization” POV for high-net-worth families. What started as consultant-speak became a concise and emotional POV his clients could viscerally feel and his Superconsumers could rally around.
Jennifer uses it to build her category at Utility Infielders, as “the GSD for climate tech founders.” She jams with the Pirate Eddie Bot to pressure-test her ideas and turn them into a repeatable, consistent narrative. Now, she’s not just pitching a service. She’s scaling a business and an education model.
Pirate Eddie Bot isn’t here to replace your brain.
It’s here to collapse months of confusion into hours of clarity. To give you the unfair advantage of language that spreads, sticks, and sells.
So, we want to help you get the most out of the Pirate Eddie Bot.
On August 26 at 12 pm PT / 3 pm ET, we’re hosting the first Founding Member Workshop.
This is a live jam session where we’ll show you how to:
Apply the Pirate Eddie Bot to sharpen your POV, strategy, and category lens
Turn half-formed ideas into concise narratives that get attention and close deals
Collapse months of wondering if you’re “doing category design right” into a clear POV you can take into the market
Here’s the part we’re most excited about:
You can bring any questions to jam on.
Drop your top questions in the comments below, and we’ll work through them with you in real time at the workshop.
What you learn in the workshop doesn’t stay in the workshop.
You can take every prompt, POV iteration, and refined line into Pirate Eddie Bot and keep jamming. Again and again.
That’s how Melissa turned one conference into multiple sales
That’s how Rob rewrote his category narrative until it resonated
That’s how Jennifer scaled her point of view into a business model
The workshop is where you’ll see how to use the Pirate Eddie Bot to unlock those outcomes. After that, it becomes your unfair advantage—a partner you can lean on anytime you need clarity that sticks and language that sells.
As a Founding Member, you don’t have to wait until August 26.
We’ve pulled together a few Pirate Eddie Bot prompts below—the same kinds of prompts Melissa, Rob, and Jennifer used to transform their POVs into outcomes. You can start testing these right now.
Not a Founding Member yet but want to join the workshop and get access to the Pirate Eddie Bot?