Vibe Creating: Why Building With AI Starts With Being As Human As Possible

The more human you are, the more powerful AI becomes.

Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: Dive into an audiobook or listen to a category design jam session

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Dear Friend, Subscriber, and Category Pirate,

Our friend Melissa is a strategy consultant.

But watch how she works today, how she gets to the ideal outcome of a big idea, and you’ll notice something different.

Before AI, every client engagement took her weeks.

She had to create:

• Prep call agendas

• Custom client decks

• Strategy sprint plans

• Frameworks and outcomes

• Detailed post-mortems

She did high-value work, but with high friction.

Now, she starts with the end in mind. She dumps her client’s messy notes, jumbled strategy docs, and half-written vision statements into AI.

And she asks:

“How can I get to the ultimate outcome with what I have?

What’s really going on here?”

The AI reflects, synthesizes, and surfaces blind spots.

Then, they jam. They clarify the final outcome. And they work backward by pressure-testing thinking, problem framing, sharpening points of view, and building Lightning Strike plans in real-time.

In one afternoon, she does what used to take five people two weeks.

But Melissa isn't an expert in prompt engineering or content generation. She collaborates with AI in a way that's messier.

More creative.

And human.

It’s a new way of working called Vibe Creating.

Vibe Creating is the art of jamming with AI.

Vibe Creating is a process where you clarify the ideal outcome first, contribute raw inputs into an AI, and work with it to create nearly complete outputs 10 times faster than before.

Think of it like Beyoncé vs. the Ramones.

Most people use AI like Beyoncé uses backup dancers: The spotlight stays on her. The dancers enhance the performance, but they don’t change the song.

Vibe Creating is more like The Ramones. All voices and instruments matter. The artists shape the music in real time. Four people come together to make one sound. One song. One feeling. One outcome.

It’s a true collaboration.

And the result is something neither could make alone.

The truth is, you can Vibe Create.

Here’s what it can look like:

Two Days. One Team. A Whole New Category.

Most companies spend 3–6 months (and hundreds of hours) trying to nail their category, POV, and go-to-market strategy.

We did it in two days.

A stealth B2B AI company came to Pirate Christopher with a big opportunity and a bigger problem. Their tech worked. Their customers loved it. But no one knew how to talk about it.

Was it a dashboard?

A platform?

A service?

They weren’t competing against incumbents.

They were competing against vagueness.

So, we got the team together and vibe created the entire category design and POV. In real time. Using AI to speed up, sharpen, and stretch our thinking at every turn.

We didn’t brainstorm.

We vibe created.

Shoulder-to-shoulder with the CEO, CRO, product, and marketing leaders.

We took live audio notes into our Category Pirates custom ChatGPT, not hiding a thing. We treated the AI like a visible partner in the process, talking with it as we would with one another. As the conversations unfolded, we used the AI to synthesize insights, pressure-test framing, and jam on strategy.

By mid-morning on Day 2, we had it:

• We clarified the problem worth naming.

• We gave it a name that sticks.

• We crafted a full point of view—tight, provocative, and undeniable.

• We wrote a manifesto designed to stop their Supers in their tracks.

• And we designed a Lightning Strike languaging, to-do lists, and launch strategy.

What normally takes weeks of async thinking, writing, pitch decks, whiteboarding sessions, meetings, and CEO rewrites…

We finished in 48 hours.

This floored us and the seasoned AI executives. Not just because of the quality of the thinking, but because of the speed and clarity of the outcome.

This was a movement launch.

A room full of smart people + a trained AI partner + a guide who knows how to pressure-test ideas at speed = magic.

That’s the power of Vibe Creating with AI.

It’s not prompt engineering.

It’s real-time category building. Because in the age of AI, it doesn’t take time to get to genius. It takes alignment, focus, and the right jam session.

If you want to go from “using AI” to getting exponential value from it, this mini-book is your map.

Inside, you’ll get:

• The Puke → Prompt → Partner framework to co-create with AI

• 6 rules for treating AI like a co-founder vs a content machine

• Real examples of how Creator Capitalists are unlocking clarity, resonance, and outcomes faster than they ever thought possible

Let’s vibe in. 😎

Vibe Creating: Why The Future Of Work Is Co-Creating Outcomes With AI

Most people think they’re prompt engineering with AI, but they’re really searching with flair.

They ask GPTs to “write a blog post” or “give me 10 subject lines.”

• They skim the answer.

• Cherry pick what they like.

• Copy, paste, repeat.

That’s not collaboration. That’s letting a machine think for you.

To embrace the new way of AI working, you have to reject an old way of thinking:

Let go of Google Brain.