6 steps to turn ChatGPT into a category design co-founder
Turn months of confusion into hours of clarity.
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Dear Friend, Subscriber, and Category Pirate,
When we jam with someone using our trained ChatGPT, their jaw drops.
Not because it writes faster but because it thinks different. It reflects your thinking back to you, shows you the gaps, and then guides you toward clarity. It catches the category and helps you make it undeniable.
You can build your own version in just a few hours.
You don’t need 6 months to design a legendary category. You need a sharp mind, a smart AI co-founder, and a focused jam session.
That’s how Pirate Christopher helped a stealth B2B AI company build an entire category in just two days.
They weren’t stuck on tech.
Their product worked, and customers loved it. But no one knew what to call it. A platform? A dashboard? A service?
They were competing against vagueness.
So, we Vibe Created with the team, feeding real-time conversations into our Pirate-trained ChatGPT. We treated AI like a co-founder at the table. And we used it to synthesize insights, pressure-test ideas, and sharpen every idea as we spoke.
By mid-morning on Day 2, they had:
A named, framed, non-obvious problem
A POV designed to drive word of mouth
Languaging and a Lightning Strike plan
What normally takes 4-6 weeks was done in 48 hours.
That’s the power of leveraging AI as a thinking partner.
Then Pirate Christopher did it again—this time with Rob.
Rob, a member of the Category Design Academy, had been struggling to name the category he was building in wealth management.
In 30 minutes, he and Christopher jammed through the problem with ChatGPT. Christopher asked Rob questions, prompted the AI, and shared the results. Together, they landed a clear POV, working category name, and focused direction.
“That would’ve taken me three weeks to write, and I would’ve still second-guessed it.” –Rob M.
Rob didn’t need more time.
He needed a trained partner to push him past the fog.
6 Steps To Create A Category Design Thinking Partner
Follow these six steps to set up a Category Pirates-style jam partner, even if you’ve never used ChatGPT before.
Here’s how to do it: