Any examples of successful communities that are outside of the health, wealth, happiness realms I could borrow ideas from come to mind?
For example, insurance, tires, and similar products are bought because they have to be and are not actively used in the same way the examples provided of yoga and wealth creation (hustler) are?
Our category is around crime prevention and its an area that even as passionate as supers are about it, it's not the same level as engagement or excitement.
Maybe the answers are already here and I just need to ready it more carefully but this question came to mind on first read.
Lots to think about here! I definitely want to build a community for the readers I want to help. I have been doing one-off webinars, and it's a lot of work to promote each one. A community feels like a more sustainable long term relationship with my audience.
Jul 26, 2023·edited Jul 26, 2023Liked by Category Pirates 🏴☠️
Wow. This is singing my music.
I have three communities in different niches which have very little overlap. I scaled them up during COVID but now I am scratching my head...now what?
It's disconcerting not to know the path ahead. But this article put it all in context because they each define new categories. Not at first...but since becoming a student of category design I began to understand where each one is and how to make it truly distinct.
But I still dont have 3 roadmaps to follow!
I know this is a great problem to have but this is such new territory.
BTW they each reside in Mighty Networks, Linkedin and WhatsApp spaces..mostly.
Thanks for a great post. GameChanging stuff very few are talking about.
I continue to get a little nauseated by the flood of 'personal branding' gurus online. 🤢 Have shared this analogy a few times. When a young bull gets 'branded' (ala Yellowstone) it also gets castrated, de-horned and de-wormed. It then gets burnt with a red-hot iron. [sounds awesome, right?]
Every single person is unique in their own way - why do they then need to get 'branded'. You Pirates continue to produce rock-solid, well-backed, funny, and deeply informative material. Interested in any 'community' you pull together. Keep going! 🚀
Any examples of successful communities that are outside of the health, wealth, happiness realms I could borrow ideas from come to mind?
For example, insurance, tires, and similar products are bought because they have to be and are not actively used in the same way the examples provided of yoga and wealth creation (hustler) are?
Our category is around crime prevention and its an area that even as passionate as supers are about it, it's not the same level as engagement or excitement.
Maybe the answers are already here and I just need to ready it more carefully but this question came to mind on first read.
Great content also!
Lots to think about here! I definitely want to build a community for the readers I want to help. I have been doing one-off webinars, and it's a lot of work to promote each one. A community feels like a more sustainable long term relationship with my audience.
Wow. This is singing my music.
I have three communities in different niches which have very little overlap. I scaled them up during COVID but now I am scratching my head...now what?
It's disconcerting not to know the path ahead. But this article put it all in context because they each define new categories. Not at first...but since becoming a student of category design I began to understand where each one is and how to make it truly distinct.
But I still dont have 3 roadmaps to follow!
I know this is a great problem to have but this is such new territory.
BTW they each reside in Mighty Networks, Linkedin and WhatsApp spaces..mostly.
Thanks for a great post. GameChanging stuff very few are talking about.
I want to bring people together that ant to eat healthy to keep their body from being sick or free of pain in their muscle and joins
I continue to get a little nauseated by the flood of 'personal branding' gurus online. 🤢 Have shared this analogy a few times. When a young bull gets 'branded' (ala Yellowstone) it also gets castrated, de-horned and de-wormed. It then gets burnt with a red-hot iron. [sounds awesome, right?]
Every single person is unique in their own way - why do they then need to get 'branded'. You Pirates continue to produce rock-solid, well-backed, funny, and deeply informative material. Interested in any 'community' you pull together. Keep going! 🚀