Category Pirates
Category Pirates
The Annual Strategy Planning Trap Audiobook
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The Annual Strategy Planning Trap Audiobook

How To Stop Fighting Over Budget And Start Focusing On Category Dominance
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Welcome to The Annual Strategy Planning Trap audiobook

Arrrrr! 🏴‍☠️ This is a paid audio edition of the Category Pirates newsletter. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thanks for listening. And of course, share this audiobook with anyone who …

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch