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Webinars With Donkey’s, Black Friday Sale & The Power of Holiday Togetherness

Webinars With Donkey’s, Black Friday Sale & The Power of Holiday Togetherness

Pirate Christopher's special Thanksgiving weekend edition.

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Category Pirates 🏴‍☠️
Nov 29, 2024
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Webinars With Donkey’s, Black Friday Sale & The Power of Holiday Togetherness
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Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: Dive into an audiobook | Listen to a category design jam session | Enroll in the free Strategy Sprint email course


Dear Friend, Subscriber, and Category Pirate,

This is a Thanksgiving weekend takeover, you legendary pirates.

Pirates Eddie and Katrina have been relieved of their duties, which means… That's right — Pirate Christopher here, and I’ve commandeered the ship.

While sitting here, whisky in hand, I got to thinking about what I'm grateful for.

(It’s long list.)

But I'm especially grateful for this community of Category Designers and pirates who refuse to play someone else's game. While the rest of the business world is sending out generic "Happy Thanksgiving" emails that are about as differentiated as mashed potatoes at a Midwestern buffet, we know you pirates are questioning everything — including that one uncle who convinces the family that deep-frying a turkey in the garage is a good idea.

In this special Thanksgiving edition, we're diving into:

  • Why who you associate with (and who you don't) sends loud signals to the world about your positioning

  • The truth about those "expert" holiday spending predictions

  • The science-backed power of holiday togetherness (and why unplugging with family might be the best gift you give yourself)

  • And lots of nuts..

So, top off that bourbon, grab another helping of whatever-the-hell that green bean casserole is supposed to be, and prepare for a different perspective.

Now, for a story.

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